DanAds and Brand Metrics will enable seamless management and optimization of ad campaigns through a complete offering tailored to boost productivity and innovation in the sector. DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with […]
Utiq, the European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing, is today announcing the integration of its Authentic Audiences solution with Equativ, the global, trusted independent platform. This first feature-enabled SSP integration for Utiq means their Authentic Audiences are now available via Equativ’s Buyer […]
With the new 24/25 season football kits and sponsors being revealed at club level all across Italy, Heinz and Kappa have collaborated to tap into the end of season football conversation linking the worlds of food and football with their very own ‘kit’. While it’s an ambition for most brands to become the main sponsor […]
The experienced executive will lead the blockchain platform and open-ledger advertising ecosystem Verasity, a protocol and product layer blockchain platform, has appointed veteran technology-focused lawyer, Mark Firth, as CEO of Verasity, and of VeraViews, Verasity’s open-ledger advertising ecosystem that prevents ad fraud. Mark will be responsible for leading the next stage of VeraViews’ expansion as […]
The retail media specialist will share its expertise with the 100+ independent UK agencies that make up the Alliance’s membership Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has entered into a partnership with the Alliance of Independent Agencies, which represents the interests of over 100 independent UK agencies. Nectar360 will […]
By Jenny Stanley As I sit down to order my weekly food shop online, I’m reminded of the myriad ways technology has transformed the way we shop. In our digital age, where commerce media reigns supreme and retail media offers brands more opportunities for online sales, it’s easy to assume the product packaging is less […]
Indie agency The Many has launched its latest advertising campaign for Outshine Fruit Bars with two imaginative and vibrant commercials inspired by real fan reviews. The spots, titled “Joy Inside Out” and “Magic Moment,” highlight Outshine‘s commitment to customer satisfaction and creativity, bringing the joyful experiences of fans to life in fantastical ways. Inspired by […]
The FAB Awards provided a bit of much needed cheer this week with the 26th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 6th June 2024. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]
How can you tell that your vacation is more than overdue? For example, an increasing tiredness of everyday life that no longer gives you enough concentration to do things properly. FRASER uses this scenario to set up a brand launch campaign for its new customer holidayheroes, the young online travel portal from Munich, Germany. There are […]
North Carolina-based Brandon, a leading integrated marketing agency consistently recognized for its creative excellence, today announced the appointment of Austin Scott as its new creative director. He will report to Tyler Easterling, President and COO of TBA Worldwide. Brandon is part of TBA Worldwide, a fast-growing independent collective of specialized agencies offering holistic, data-driven marketing […]