Wavemaker has been appointed as global media consultancy partner for Merlin Entertainments, a global leader in location-based, family entertainment. Alongside the $24m UK business Wavemaker retains, the media agency has additionally won the $34m planning and buying across EMEA and the US. In addition to the UK market, the media agency will now manage planning […]
Hyundai Motor UK today launches its latest set of idents for Channel 4 Film, delivered by creative communications agency, INNOCEAN UK. The objective of the campaign is to showcase the leading technology and design of Hyundai’s award-winning electric cars including V2L (vehicle to load) technology which allows the charging and power of any appliances, in […]
Suresh Balaji will join Lloyds Banking Group as Chief Marketing Officer on 16 October. The Chief Marketing Officer will oversee the group-wide Brand, Marketing and Experience function. Suresh will be responsible for creating and maintaining the Group’s strong, inclusive and sustainable portfolio of brands, developing marketing strategies, driving creative excellence, and designing customer experiences to […]
Astrid & Miyu, a UK-based jewelry brand with stores in the US and UK and a cult following, is teasing the launch of its highly anticipated 2023 Advent Calendars through a whimsical, magical digital campaign sure to have everyone dreaming of Christmas in October. Three massive Astrid & Miyu-branded snowglobes will seemingly appear in New York’s […]
ByAmazon, the own-brand grocery offering from Amazon, is tempting tastebuds and challenging preconceptions of the brand’s food credentials in a light-hearted new campaign developed by independent creative agency Red Brick Road. The campaign introduces the brand line ‘Food too, who knew?’ letting shoppers know that the Amazon they rely on every day is now – […]
Built on InMobi’s ID Graph, the Solution Provides a Visual Roadmap for Mastering Addressability InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. […]
In the latest campaign by AMV BBDO, the Dragon’s Den investor brings her knowledge on how small businesses can control costs and stay on top of budgeting Dragon’s Den investor Deborah Meaden, one of Britain’s best-known entrepreneurs, is joining forces with Albert Einstein in a new campaign for Smart Energy GB to drive awareness of […]
Global socially-led creative agency We Are Social has released ‘Future of Influence’, a report which examines how influencer marketing is set to evolve over the next few years. The report is based on a series of recent events run by the agency, which were informed by expert interviews, from academics to journalists to creative technologists, […]
With an impressive track record comprising hundreds of international creative awards, including 22 Grand Prix and 46 Lions, Youri Guerassimov and Gaëtan du Peloux rank among the most renowned creatives in the global advertising industry. Their appointment reflects the agency’s determination to reach new heights in creative excellence and strengthen the central role of creativity […]
Convenience store chain Cumberland Farms is harnessing the power of good, old fashioned, New England sarcasm in its latest project by advertising agency Colossus. Cumby’s, as locals refer to the chain, is New England-based and has more than 500 locations in the region as well as New York and Florida. The campaign, which launches in […]