SharpEnd / io.tt, the IoT solutions partner for consumer brands, has announced a new-look board to help guide the next stage of its growth following its latest capital increase led by Bain Capital-backed industry titan Fedrigoni. The board includes Norm Johnston, currently SVP, Head of Global Advertising Strategy for News Corp. Norm brings with him more […]
BBH London’s creative placement scheme is launching its fourth year, under the leadership of Nick Gill BBH London is on the hunt for ten of the UK’s most diverse creative minds to join The Barn, a fully-paid creative education course, designed to make the advertising industry more accessible. The eight month course was the creation […]
How can a start-up disrupt a market when 90% of it is owned by multinationals? In Vietnam, e-bike brand Dat Bike accomplished that by embracing their small business identity. In a campaign by Happiness Saigon, the brand turned their e-bikes into mobile emergency generators, helping out other small businesses survive the country’s common blackouts. In […]
The Silver Spoon Company collaborated with Bristol-based strategic brand design studio, Outlaw, to reimagine the Crusha brand, increasing its relevance to a much bigger and broader audience. Since the 1950s, Crusha has been the original milkshake syrup. However, the brand needed a fresh visual identity to appeal to a new generation of milkshake lovers and […]
Further will push the boundaries of creative innovation across brand, content and experiences Branding agency DesignStudio, motion design studio Analog, and immersive experience pioneers Pixel Artworks have formed a new creative group, Further. Further will be able to support clients from brand and design work into best-in-class VFX, animation and content, with the added capability to deliver captivating immersive experiences. With expertise […]
Playground xyz, the leading attention measurement and optimisation platform (part of GumGum), today unveils the results of a campaign for Heineken-owned Spanish lager brand, Cruzcampo. Building on Playground xyz’s proprietary Attention Time metric – the length of time, in seconds, that an ad is directly looked at – the campaign leveraged their new Optimal Attention […]
Football legends Thierry Henry and David Beckham continue their search for Walkers, Britain’s most loved crisps¹, surprising fans with unique experiences in a new integrated campaign launched today. Walkers has reunited two footballing icons who between them have won almost every major trophy available, each of them a UEFA Champions League winner in their own […]
F&F and BBH London showcase the perfect blend of fashion with everyday practicality in a new campaign led by a TV spot, Walkies. The new film under the Makes Fashion Sense brand platform begins with the unexpected twists and jerky pulls of a woman in her new linen two-piece, as she conducts the ultimate ‘fit […]
Pinterest is announcing today that Beth Horn has been appointed as UK Managing Director. Based in London, Horn will report to VP, Head of EMEA Sales, Milka Privodanova. Horn will be responsible for leading Pinterest’s sales strategy and execution in the UK. This includes leading the team and supporting relationships with advertisers to maximise the […]
North-West based design studio Into the Light have rebranded Regal, a leading UK wholesaler and distributor of FMCG products, based in Merseyside. The major rebrand is a key part of Regal’s ambitious growth plans for 2024 and beyond. The fresh, contemporary new look is based around a central smile logo, reflecting the business’s open, warm […]