Into the Light create a fresh new look for Regal

North-West based design studio Into the Light have rebranded Regal, a leading UK wholesaler and distributor of FMCG products, based in Merseyside. The major rebrand is a key part of Regal’s ambitious growth plans for 2024 and beyond.

The fresh, contemporary new look is based around a central smile logo, reflecting the business’s open, warm approach to customer service and friendly culture. The strapline in itself “Doing good business since 1984” demonstrates how working with Regal is stress free and straight-forward.  Every aspect of communication has been redesigned and Into the Light have also run workshops to embed the new company values amongst staff.

Chris Hughes, MD of Regal said: We are excited to unveil our new look to staff, customers and suppliers. Into The Light have done a brilliant job in creating a brand identity that is positive, warm and friendly but still oozes professionalism. The rebrand is key to our ambitious plans to take the business to the next stage of growth in 2024 and beyond.”

Simon Ellis at Into the Light said: “It was a pleasure collaboratively working with Chris and his team at Regal and guiding them through our brand transformation process. We’re delighted to have given them an identity they can be proud of that will stand the test of time”.

Source: Into the Light

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