Marmite is targeting young adults with a playfully suggestive campaign inviting them to experience their first time with Marmite, after YouGov research revealed that 43% of 18-24 year olds in the UK have never tried the spread. Coinciding with Freshers’ week – famously a time of experimentation, “First Timers” treats us to a useful lesson […]
The nonprofit worked with Chicago-based creative and strategy agency VSA Partners to create videos starring Jason Patton and FDNY first responders. DetecTogether, an organization dedicated to saving lives by teaching people how to detect cancer early, recently brought on strategy and creative agency VSA Partners to renew its “Response Time Matters” campaign targeting a high-risk […]
GumGum’s new CTV overlay ad helps The Trevor Project amplify support for LGBTQIA+ youth GumGum, a contextual-first, global digital advertising platform, announces remarkable results of its pro-bono CTV In-Video campaign with The Trevor Project, the leading suicide prevention and crisis intervention organisation for LGBTQ young people. The campaign, part of a new initiative by GumGum […]
Leading producers of juice and beverages, Gulf Union Foods Co, has partnered with creative technology studio Appetite Creative to create a fun and interactive connected packaging experience for its Original juice brand, to give young people a boost at the start of the school year with its fruit juice carton packs. The smart packaging campaign utilises a web […]
RACHEL DALY, SAM KERR, MARY EARPS AND BUNNY SHAW AMONGST 12 BARCLAYS WOMEN’S SUPER LEAGUE PLAYERS, PROJECTED 18 STOREYS TALL ONTO THE BARCLAYS HQ IN CANARY WHARF TO CELEBRATE THE START OF SEASON After a monumental summer for women’s football, the Barclays Women’s Super League season started on Sunday 1st October. Ahead of kick off, […]
Welcome to “Season 2” of The Bostonians from Plymouth Rock Assurance. While sports sponsorship TV campaigns frequently have “the baseball one,” “the hockey one,” and “the football one” separately, in a sports-crazy town like Boston, everyone is a fan of everything. So Plymouth Rock, working with their agency, HeyLet’sGo, decided to put every team under […]
Independent creative agency and production company Little Big Engine has created a new advertising campaign for ZAGG, a phone-protection company that sells superior screens and cases. To prove that ZAGG is better than rivals, the ads show them acing a series of brutal tests endured by a couple of true experts: “ZAGG Test Dummies.” This is Little Big […]
Hollywood strikes accelerate the decline of TV, while women’s soccer expands sports advertising opportunities ECI Media Management has released its Q3 Media Inflation Update, revealing that US TV pricing is set to deteriorate further into deflationary territory than their Q2 predictions, fuelled by the Hollywood strikes and deepening declines in linear TV viewership. TV pricing in […]
New white paper from Automated Creative and the WFA urges advertisers to focus on creative effectiveness and in-flight creative optimisation to improve media value by nearly 20% during critical commercial season As the cost of living crisis continues to bite, 64.1% of marketers are feeling considerably more pressured to deliver efficiency compared to last year, […]
Award-winning agency, REDPILL creates an influencer marketing campaign that fully embraces the timeless essence of the Converse Classics. At the heart of every brand lies its hero product that defines them. The Converse “All Star” unisex high top white canvas has become a symbol of self-expression for many, with a versatile style that continues to […]