Want to know why things are looking sweet for the dessert occasion? Or how aspirational drinking remains ‘a thing’ despite the current economic climate? And is it really RIP for the restaurant Insta-moment? Using media intel, consumer insight and research, Clarion Communications today unveils some of the latest insight and trends from the ever-evolving food […]
Esselunga, Italy’s leading grocery store chain, have launched “The Peach” – a new national TV campaign – to communicate their new message: “Your groceries are more than just groceries.” Whether you go to the grocery store to buy food for your Sunday lunch, ingredients to make a cake, fresh fruit, or simply some basil, there […]
A free version of the platform uses cutting-edge AI algorithms to synthesize a multitude of business and industry specific variables How much of the marketing budget should go toward brand building versus activation and acquisition? Is it a 70/30 split? 80/20? It’s the question that marketers grapple with and often then must justify their answer. […]
Expandi Group, the largest EMEA B2B MarTech and AdTech provider, today announced the purchase of B2B account-based marketing (ABM) platform Jabmo and of all its marketing assets, including the well-known brand. With offices in Europe and US, Jabmo has powered ABM B2B marketing strategies for more than 50 of the world’s largest manufacturing, life sciences, and […]
Breast Cancer Now, the UK’s leading breast cancer research and support charity, is releasing a powerful and emotional film portraying the reality of living with incurable secondary breast cancer. In the film, titled ‘If I had more time’, nine women share the ways they would spend more precious time if they could, highlighting the urgent […]
Unsuitable housing and temporary accommodation is a growing issue in the UK with over 104,510 households living in these conditions, according to the latest government data*. The ‘Homelessness Is’ campaign by House of St. Barnabas brings to light the hidden forms of homelessness affecting people across London, by hero’ing the stories of individuals and activists […]
Creative UK has today launched a new Creative Industries investment fund to support the UK’s bold ambitions to grow the sector by £50 billion and create one million extra creative jobs by 2030. The £35 million Creative Growth Finance II (CGF II) fund will provide the crucial investment needed to meet the targets set out […]
DLMDD, the creative sound branding agency, today unveils a new brand identity, bringing together the agency’s full and expanding range of services under one roof, from sonic branding and music supervision to bespoke composition and music strategy. DLMDD is an agency of advertising-wired musicians making brands famous for how they sound, with clients including Cadbury, […]
Lufthansa has reassigned its creative budget. Serviceplan, House of Communication Munich, won the tender and will be responsible for the worldwide marketing communication of the Lufthansa brand. Lufthansa had previously worked with Accenture Song (formerly Kolle Rebbe). Carsten Hoffmann, VP Brand Experience, explains: “While we are very much looking forward to all that lies ahead, […]
The versatile stage and TV actor reprises his role as the scenic destination Burgenland’s brand ambassador, providing a magnificent scenic backdrop for the colorful culinary diversity and finest wines of the touristic regions. From the expansive north to the sunny center and the historically rich south: Each of Burgenland’s three regions is unique in itself […]