Today, HSBC UK, alongside inspirational Grand Slam-winner Emma Raducanu, launches a re-telling of classic fairy tales to educate on personal and financial resilience. Through ‘Fairer Tales’’ – the reimagined fairy tales of Cinderella, Sleeping Beauty and Rapunzel, who use their financial knowledge to solve their problems and save themselves – HSBC aims to set a […]
Multiple Cannes winner and driving force of TBWA\RAAD, one of the most awarded agencies in TBWA’s collective, Alex Pineda has been appointed as Chief Creative Officer of TBWA\Helsinki. Starting from September 2023 Pineda is committed in pushing the Finnish industry to world class. Pineda will steer the agency’s creative work together with eCD Laura Paikkari […]
The appointment follows a £2.5M pre-series A funding round, with backers including famous founders from global businesses Groupon, Brewdog, Clearscore, Mumsnet, Miniclip and The GOAT agency Basket, the ecommerce start-up changing the future of online shopping, announces Lee Lythe as Chief Marketing Officer, who will lead on multi-channel user acquisition, and build out publisher and […]
Wavemaker today unveiled research into marketing mishaps and bias towards over-45s in social. The report, Finding the Gen X Factor, investigated 45-60 years old audiences or ‘Generation X’ often ignored by brands and the advertising industry, particularly across social media advertising. Recognising a huge untapped opportunity, Wavemaker undertook first of its kind research into the […]
Following a banner year with the additions of Senior Executive Producer Alaina Zanotti and editor Raj Ramnauth, award-winning creative editorial/VFX company Nomad is continuing to grow its all-star team with the addition of VMA-nominated editor Zoë Mountain. Zoë is well-known for her taste-making music videos, including Gryffin and Tinashe’s “Scandalous” and The Kid Laroi’s “Love […]
LIONSGATE+, the premium streaming service from STARZ has launched a provocative new brand campaign that aims to position itself as the ultimate destination for unapologetic adult escapism. ‘Life Uncensored’, created by creative agency adam&eveDDB, is an integrated 360-campaign spanning TV, immersive OOH, radio, digital and social media. At the heart of the campaign is a […]
Digital creative agency UNFOLD has added Creative Director Jonathan Guillen and Associate Creative Director Nikki Black to its Talent department. For a decade, Guillen has worked with some of the world’s largest brands. As a creative director, his expertise spans across multiple verticals from 360 campaigns to digital, web, social and beyond. What unifies his […]
Independent creative agency Humanaut has partnered with longtime client Organic Valley, an independent cooperative of 1,600 small organic family farms that’s a pioneer in the organic food industry, to create the digital videos at the heart of their new brand campaign. Organic Valley is looking to become the organic brand of choice for conscientious consumers—a […]
Work will kick off in November on Facebook, Instagram and TikTok 4C Foods Corp. has chosen food and beverage marketing agency quench as its social media agency. An initial campaign will launch in November with an objective of driving brand engagement and growing an audience across several social media channels, including Facebook, Instagram and TikTok. quench won the […]
Teads, the global media platform, has today signed a partnership deal with leading LGBTQ+ lifestyle publisher Attitude. As a leading supplier to the world’s most premium publishers and content creators, Teads’ exclusive partnership with Attitude expands on the platform’s focus rooted in providing high quality media with access to diverse and direct inventory. Ensuring brands […]