“Behind our favourite hashtags, another reality” That’s the concept behind UNHCR’s latest campaign, devised by Jellyfish. The idea is simple: take the most frequently used hashtags on social networks to raise awareness about the startling daily lives of millions of people around the world and to collect donations. Because the plight of uprooted people, forced […]
The nation’s largest psychology-driven marketing and advertising firm Intermark Group has created “Magic Deposits,” a new ad campaign for Redstone Federal Credit Union. The agency won the assignment in June. The objective of the “Magic Deposits” work is to attract new customers to open checking accounts through a geographically targeted promotion that offers participants a […]
People Like Us, the award-winning not-for-profit, proudly introduces its newly formed working board, a powerhouse of industry leaders committed to advancing diversity and inclusion in the fields of journalism, PR, and marketing. The board will be co-chaired by co-founder Sheeraz Gulsher and Tobi Ruth Adebekun, a talented member of the regional Netflix communications team and […]
Movember, the world’s leading men’s health charity, has turned empty season ticket seats at Rotherham United F.C. in Yorkshire and Darlington F.C. in the North East into the poignant message: ‘Where’s My Mate?’. The clubs are located in the two areas with the highest male suicide rates in the UK (North East and Yorkshire). The […]
GumGum, a contextual-first, digital advertising platform, announced its significant growth as the industry moves into a post-cookie world. GumGum will continue to focus on scaling the organisation with the hire of seasoned executive, Michelle Hulst, who will be joining GumGum as President. She will lead GumGum’s global advertising business as well as drive the worldwide […]
Full-service digital agency Human has expanded MyDenver, a multimedia advertising campaign intended to drive traffic to hip, historic district Downtown Denver. The objective is to get visitors to ditch rigid plans and encourage exploration. It’s the first integrated campaign for the “MyDenver” theme since its 2022 debut. Downtown Denver Partnership (DDP) hired the agency to […]
The brand continues to gain momentum with the launch of new national advertising campaign this fall Pete & Gerry’s Pasture-Raised Eggs, part of the Pete & Gerry’s family of egg brands, including Pete & Gerry’s Organic and Nellie’s Free Range, today announced the launch of their latest campaign, “(Almost) The Wildest Eggs You Can Get.” […]
Grey London is launching a new campaign for Vodafone in Ireland to promote its RED Family plan, which allows customers to save money when they hold between 3 and 6 mobile, and now broadband accounts. The campaign RED Family, which will run across TV, VOD, radio, OOH, print, digital and social media platforms, will run […]
VCCP London has today unveiled its expanded Creator Team and onsite facilities to offer specialist support and deliver authentic, creative content to its clients. By putting a spotlight on the role of the creator and boosting the agency’s offer, VCCP London will tap into the booming creator economy which has seen massive growth and now […]
Win expands Sun-Maid’s relationship with food-and-beverage agency after several years of award-winning 360 activations Food-and-beverage advertising and marketing agency quench has been named the lead social media agency for Sun-Maid Growers of California, agency President and CEO Michael Pavone announced today. The scope of the new work will include activations on TikTok, Facebook, and Instagram. “For […]