For Valentine’s Day, Hero Cosmetics and independent creative agency and production studio Humanaut turned one of skincare’s least romantic realities into a gift worth sending. The activation, titled “The Breakout Box,” reimagines the holiday’s iconic gift, using humor and irreverence to champion the acne care brand’s ongoing commitment to normalizing breakouts. At the center of the activation, 190 influencers […]
At Money20/20 Las Vegas, Elliptic, the global leader in digital asset decisioning, partnered with marketing consultancy Rival to launch “Lost Wallets,” an activation designed to drive awareness and engagement in a dense fintech conference environment. The idea centered on placing hundreds of branded wallets in high-traffic areas around the conference, including the entrance to the official luncheon and adjacent public spaces within the venue. […]
Agency will lead media planning and buying across all paid channels for this iconic and beloved restaurant brand StrawberryFrog has been named media agency of record for The Cheesecake Factory®, the agency announced today. The win follows a competitive review conducted in Q4 2025. In its new role, StrawberryFrog will oversee media planning and buying across all […]
Pass the Batiste, developed by VML UK, debuts as the brand’s most ambitious global platform Batiste, the world’s #1 dry shampoo brand, today announced the launch of Pass the Batiste, a new global brand platform and its most expansive campaign to date. Developed in partnership with VML UK, the integrated campaign is rooted in a […]
The Driver and Vehicle Licensing Agency (DVLA) is tackling vehicle tax evasion with a new campaign created by AMV BBDO. The launch marks the agency’s first work for the DVLA. The humorous campaign introduces a new character inspired by one of the DVLA’s most recognisable enforcement tools: the wheel clamp. Affectionately known as “Clampy”, the […]
International, independent branding and design consultancy Lonsdale today announces the opening of its first US office in New York, expanding its global network, which already includes locations in Europe and Asia. The opening coincides with a significant project win from The Hershey’s Company, which will roll out in the coming year. Based in the Fashion […]
McCann helps LNER’s mascot find her voice to show the freedom of train travel LNER is continuing the story of its distinctive red-haired brand character Eleanor. In a bold new execution by McCann London, LNER takes on the frustration of motorway traffic jams, and champions the ease, comfort and freedom of long-distance train travel. Embracing […]
Bringing 100% real mashed potatoes to families across the country for more than 65 years, Idahoan Foods is ditching the manicured, filtered lifestyle to lean into the messiness of real-life moments Idahoan Foods, a leading U.S. producer of 100% real mashed potato products, recently announced the launch of its new ‘Get Real’ creative campaign. Created by The Brandon […]
D&AD, the global non-profit championing excellence in design and commercial creativity, has appointed David Patton as Chief Executive Officer, who will take up the role later this month. With senior leadership experience spanning marketing, advertising and production, Patton brings a proven track record aligned with D&AD’s mission to celebrate, stimulate and enable creative excellence wherever […]
Ginsters, Britain’s Biggest Pastry Brand¹ is set to win the hearts and minds of even more British shoppers in 2026, with a further £4m investment that welcomes back the brand’s award-winning ‘Taste The Effort’ campaign and their beloved farmer character ‘Merryn’. As category leader, every £1 spent on Ginsters media has a halo impact on the […]
