Fabio Cannavaro highlights Kaká’s legendary side in campaign created by AlmapBBDO for new Malbec fragrance launch In a year marked by narratives about excellence, with the eyes of the world turning to football, O Boticário, a Brazilian cosmetics company, is launching a campaign around Malbec Black Legend: a new, limited-edition fragrance celebrating a new era […]
Samsung has unveiled a new global Olympic campaign for the Milano Cortina 2026 Winter Olympics, marking the first time the Victory Selfie will appear at a Winter Games — and the first time it will be available for pair and team sport medal ceremonies. Following its debut at the Paris 2024 Summer Olympics, the Victory Selfie allows athletes […]
MATTA has partnered with AB InBev India to help launch Budweiser’s first-ever association with cricket, marking the brand’s new global partnership with the International Cricket Council (ICC) ahead of the Men’s T20 World Cup in India and Sri Lanka. The campaign, ‘In the Hands of Fans’, brings together Budweiser’s long-standing heritage in global sport and […]
Building on a decade of LGFA sponsorship, Lidl Ireland’s Highlights Hijack campaign will replay brilliant moments from the history of the game in an unexpected way. Created with Folk VML, Lidl will hijack familiar media spaces with iconic LGFA highlights that audiences may have otherwise have missed – because greatness deserves to be seen. The campaign […]
Wonderhood Studios has appointed Mandy Gould as Executive Creative Director of the Makers Studio. In her new role, Gould will oversee the creative output across all of Wonderhood Makers’ client roster as well as working closely with Jack Croft and Stacey Bird, Executive Creative Directors of Wonderhood Studios, on integrated campaigns and projects. Gould will […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with national advertising network ISM Intelligent Signage for Media, expanding programmatic access to premium digital inventory across Germany’s extensive gas station network. The partnership delivers access to 784 strategically positioned 75” to 85” digital screens generating over 200 […]
Leading pet insurance brand ManyPets has partnered with creative studio 20(SOMETHING) on a new TV campaign built around the unbreakable bond between pets and their humans, and a distinctive visual idea of them sharing the same tail. The emotive new platform reframes pet insurance around life, love and the everyday moments that make pets a […]
Smart Energy GB continues its longstanding relationship with the much-loved Albert Einstein character to demonstrate that getting cheaper off-peak energy is easier than you think, with a smart meter. In a new campaign created by AMV BBDO, broadcaster Ross Kemp joins Einstein to show that if someone known for doing things the hard way can find […]
Brand experience and design studio NewTerritory, whose clients include Aeroméxico, Delta Air Lines, Mercedes-Benz, Coca-Cola, Ford, Bang & Olufsen and Panasonic, has made two senior appointments as it looks ahead to further growth in 2026. Jack Holloway joins the studio as Creative Director, while Isabella Speight is appointed Client Strategy Director, strengthening NewTerritory’s creative and […]
In December Lee Kum Kee created The House of Noodles as part of its multi-channel marketing campaign to launch its new noodle range, which hit UK shelves this winter, offering consumers an authentic taste and premium handmade-style texture. The House of Noodles opened for one weekend only on Saturday 13 and Sunday 14 December, delivering a creative 360° multi-sensory experience. With 20,000 […]