Today, Beauty Pie, the disruptive direct-to-consumer beauty brand, unveiled “No Catch”, their new creative proposition highlighting their accessibility compared to other prohibitively expensive luxury beauty brands that ‘cut you out.’ The campaign runs for six weeks from today and leverages TV and OOH to broaden reach and amplify awareness and consideration. Beauty Pie, known for […]
As part of its continued evolution into a global lifestyle brand, ELLE, the biggest-selling fashion magazine & authority on style, was looking to create its own coffee brand that could compete with the likes of Illy and Nespresso. For a new-to-market coffee brand in an incredibly crowded category, instant brand recognition was essential, so our […]
Company announces new leadership amid company growth, including recent completion of first strategic acquisition Bulla Co, an early-stage Gen Z influencer agency who have recently closed their six-figure pre-seed round, has appointed Justin Cooke as the company’s new Chairman. Cooke is a highly esteemed marketing and technology industry entrepreneur, investor and leader, ranked by Business […]
The FAB Awards provided a bit of much needed cheer this week with the 25th Edition of their Awards streamed “online” on YouTube. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 25th FAB Awards! FAB extended an open invitation to the entire Marketing Communications […]
Consolidating their strategic and innovative performance in the market, the São Paulo-based agency presents a new structure with integrated leadership. SOKO, a Brazilian communication agency focused on creativity, diversity and culture, has announced changes in their leadership, consolidating its strategic performance in the market. With the new structure they fortify their vision of channels based […]
The adaptive streaming tech platform and the global integrated ad specialist will enable emissions minimization and increased efficiency for clients’ campaigns Adaptive streaming tech platform SeenThis has announced a partnership with DSP, Adform, as both companies continue to strive to minimize carbon emissions from the digital supply chain while improving and modernizing the online ecosystem. […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Sarah Fleming, Founder of The Right + The Left is precisely that. Q) Give us a brief insight into your career so far? I was lucky to have discovered the possibility of a career […]
Advertising agency Fortnight Collective has created its latest round of creative work for Premier Members Credit Union (PMCU), an extension of its “Artisans of Banking” campaign. The spots focus on core branding while promoting a specific product offering. Fortnight won the financial institution’s business in 2018 and is PMCU’s Creative AOR. Money doesn’t grow on […]
Special Olympics Northern California (SONC) and full service advertising agency Barrett Hofherr are launching a new awareness campaign demonstrating how Special Olympics brings people together in ways that erase lines of division and isolation. The “Do Something Special” campaign will launch on June 23, in conjunction with the organization’s annual flagship event, the 2023 Summer […]
A move towards self-reliance and away from ethical investing are just two of the key findings published today from the Investor Index 2023 – an annual study of UK investors. Now in its fourth year, the Investor Index is an in-depth survey of investor behaviours conducted among 1100 UK adults (18+) with a minimum of £10,000 invested. […]