Taking up the position of Chief Experience Officer (CXO) from 1 July 2021, Christian Waitzinger’s appointment strengthens the Plan.Net holding executive team. Waitzinger comes from Publicis Sapient, where he worked for around 20 years in various positions, most recently as Executive Creative Director and Head of Experience EMEA. In his new role, Waitzinger will define an overarching service and product portfolio in the conception and implementation of data-driven customer experiences, and thereby help to further promoting Plan.Net’s position as one of the leading integrated providers in customer experience management.
Plan.Net Group Hires Christian Waitzinger for Chief Experience Officer Role
Educational online course launched in partnership with GENIE and The DO Lectures
3-part online course with live interaction aims to inspire creativity in the world of business
Graham Fink Launches ‘Fink Different’ Online Course
German celebrity drag queen Olivia Jones and her drag family present a 123-second long music video, in which they show how exciting saving can be and promote the products of the PENNY store brand. In the style of a drag musical revue, Serviceplan Campaign in Munich developed a 360° campaign in the well-known PENNY store "Kiez" on St. Pauli in Hamburg, staging the products in a kitsch and magical theatre world with a cast of dancers and famous faces from the Hamburg Drag Queen scene. Consisting of a TV spot, print ads and extensive online and social media content, it can now be seen throughout Germany.
To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Show How Exciting Saving Can Be with New Musical Campaign Featuring German Celebrity Drag Queen
● A third (32%) of UK brands plan to be carbon neutral this by the end of 2023, with almost a quarter (24%) of US advertisers looking to reach the goal by the end of 2021
● Over two-thirds of leaders in advertising consider sustainable advertising to be important for business success
● Four fifths (80%) of UK and US brands agree that delivering sustainable advertising is an important message for customers
● In the US, 21% claim their brand doesn’t have any carbon neutral goals, dropping to 10% in the UK
Brands under pressure to deliver sustainable advertising goals in next five years
The ad technology company is growing fast, having also promoted Holly Morrison to Insight Manager to support the research team in EMEA, following increased demand
Inskin Media hires Anna Forbes as Chief Operating Officer as it furthers its mission to maximise impact in digital campaigns
Taptap Digital, an omnichannel advertising and marketing intelligence company, today announced its partnership with VIOOH, a leading global digital out of home (OOH) marketplace. This partnership, which aims to make digital OOH more accessible and effective for agencies and advertisers, gives access to global inventory utilising Taptap’s geospatial intelligence for data-driven omnichannel media buying. Key markets for the partnership include Spain and Germany […]
