First Aid Beauty, a sub-brand of Procter & Gamble and cult-favorite skincare brand known for its ultra-hydrating, sensitive skin-friendly formulas, will be the Official Skincare of Team USA at the Olympic and Paralympic Winter Games Milano Cortina 2026. View this post on Instagram A post shared by First Aid Beauty (@firstaidbeauty) To help support athletes in […]
Kevel Continues to Strengthen its Position as a leader in Retail Media Innovation with the Appointment of Jaclyn Nix as Chief Operating Officer Kevel, the leading retail media technology provider, today announced the appointment of Jaclyn Nix as Chief Operating Officer. Nix brings more than 18 years of digital marketing and retail media expertise to […]
NORD Helsinki has launched Go Have an Adventure, a new campaign for Swiss camper sharing platform MyCamper, rolling out across six countries. The aim of the campaign was to crystallize MyCamper’s slogan, “Your ride to adventure,” and position the service as an enabler of adventures – not merely a practical campervan rental service. The campaign […]
Cadbury Dairy Milk has unveiled ‘Homesick’, a poignant new campaign created by global creative agency of record VCCP. The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform ‘There’s a Glass & a Half in Everyone’. Rooted in Cadbury’s belief that generosity brings us closer together, ‘Homesick’ tells the story of two […]
British Heart Foundation (BHF) has launched “In Living Memory” with Saatchi & Saatchi, an integrated campaign marking the charity’s 65th anniversary by celebrating 65 survivors of cardiovascular disease whose lives have been saved by critical BHF-funded research. 65 commemorative benches – which will remain in situ for at least five years – will be installed […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world’s largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, North America and Australia. The partnership delivers access to over 60,000 venues generating more than 1 […]
Guerilla campaign hopes to restore wonder of the night sky and more Bray & Co, the independent, full service creative agency, is breaking a mind-bending campaign to launch DarkSky One, a concept car unlike any vehicle ever seen. DarkSky International is the disruptive global nonprofit leading the fight against light pollution by championing a simple, transformative idea: protecting darkness protects […]
End-to-end optimisation toolkit enables platform users to curate inventory supply dynamically to better serve demand-side clients Advanced programmatic platform Limelight Inc. has launched the Adaptive Rules Centre (ARC) – a rules-based toolkit that enables users of Limelight’s white-label platform to customise and optimise ad performance through automation. In early tests, users have reported revenue increases […]
Coelho to lead Canadian expansion and drive growth for the Sid Lee Group’s dedicated sport sponsorship practice. Sid Lee Sport has named Rodrigo Coelho as its Managing Director for Canada, where he will lead the group’s sport sponsorship practice and strategic growth objectives in the market. Rodrigo Coelho (Credit: Sid Lee Sport) Coelho, who will […]
Fear Not, Chosen Foods Mayo is here to save your sandwiches In a world where shady ingredients and seedy oils have become the industry standard, Chosen Foods, America’s #1 Avocado Oil and Avocado Oil Mayo*, is stepping up as the hero the grocery store desperately needs. As one of the only avocado oils on shelf that’s […]
