Independent creative agency and production company Little Big Engine has created a new advertising campaign for ZAGG, a phone-protection company that sells superior screens and cases. To prove that ZAGG is better than rivals, the ads show them acing a series of brutal tests endured by a couple of true experts: “ZAGG Test Dummies.” This is Little Big […]
Hollywood strikes accelerate the decline of TV, while women’s soccer expands sports advertising opportunities ECI Media Management has released its Q3 Media Inflation Update, revealing that US TV pricing is set to deteriorate further into deflationary territory than their Q2 predictions, fuelled by the Hollywood strikes and deepening declines in linear TV viewership. TV pricing in […]
New white paper from Automated Creative and the WFA urges advertisers to focus on creative effectiveness and in-flight creative optimisation to improve media value by nearly 20% during critical commercial season As the cost of living crisis continues to bite, 64.1% of marketers are feeling considerably more pressured to deliver efficiency compared to last year, […]
Award-winning agency, REDPILL creates an influencer marketing campaign that fully embraces the timeless essence of the Converse Classics. At the heart of every brand lies its hero product that defines them. The Converse “All Star” unisex high top white canvas has become a symbol of self-expression for many, with a versatile style that continues to […]
Want to know why things are looking sweet for the dessert occasion? Or how aspirational drinking remains ‘a thing’ despite the current economic climate? And is it really RIP for the restaurant Insta-moment? Using media intel, consumer insight and research, Clarion Communications today unveils some of the latest insight and trends from the ever-evolving food […]
Esselunga, Italy’s leading grocery store chain, have launched “The Peach” – a new national TV campaign – to communicate their new message: “Your groceries are more than just groceries.” Whether you go to the grocery store to buy food for your Sunday lunch, ingredients to make a cake, fresh fruit, or simply some basil, there […]
A free version of the platform uses cutting-edge AI algorithms to synthesize a multitude of business and industry specific variables How much of the marketing budget should go toward brand building versus activation and acquisition? Is it a 70/30 split? 80/20? It’s the question that marketers grapple with and often then must justify their answer. […]
Expandi Group, the largest EMEA B2B MarTech and AdTech provider, today announced the purchase of B2B account-based marketing (ABM) platform Jabmo and of all its marketing assets, including the well-known brand. With offices in Europe and US, Jabmo has powered ABM B2B marketing strategies for more than 50 of the world’s largest manufacturing, life sciences, and […]
Breast Cancer Now, the UK’s leading breast cancer research and support charity, is releasing a powerful and emotional film portraying the reality of living with incurable secondary breast cancer. In the film, titled ‘If I had more time’, nine women share the ways they would spend more precious time if they could, highlighting the urgent […]
Unsuitable housing and temporary accommodation is a growing issue in the UK with over 104,510 households living in these conditions, according to the latest government data*. The ‘Homelessness Is’ campaign by House of St. Barnabas brings to light the hidden forms of homelessness affecting people across London, by hero’ing the stories of individuals and activists […]