Brand experience agency Cheerful Twentyfirst, part of Aeorema Communications PLC, continues its expansion with four new hires and a further six open roles. The London and New York based agency has expanded its team once again with four recent hires across its creative, digital solutions and production teams.Amongst those joining the creative brand experience agency […]
Groceries and Gifts see the biggest upsurge
Mention Me’s fourth annual report into customer advocacy and referral trends reveals the impact of Covid-19 on brand recommendations, the sectors that have best weathered the storm or even prospered, and the most important qualities for brand referrals. Trust has remained a core theme, with three quarters of respondents citing brands’ responses to Covid as […]
FCB PARTNERS have been appointed strategic agency for Van Berkel International. Van Berkel International is one of Europe’s most important players in food processing equipment in both the professional retail and consumer market. The agency will lead on strategic direction to support the Berkel Brand in consolidating its positioning, alongside defining the brand development guidelines. […]
Laura Jordan Bambach, Chief Creative Officer at Grey, has been promoted to the position of President & CCO, putting a creative leader directly at the helm of the studio in London and in a key role within the network. Laura, who joined Grey less than a year ago, will help deliver exceptional creative innovation to […]
ENGINE Creative takes Churchill to the funfair for a serene ride in the latest TV spot for the insurance brand. The spot is a reminder of the chill that Churchill helps customers to feel, even when there’s a hump in life’s road. The campaign highlights Churchill’s immediate expenses payment which helps smooth the way for customers […]
Activation brings to life ‘Beyond Generations’ platform aimed at tackling elderly loneliness through gaming
Loneliness among the elderly is on the rise, with a million older people going over a month without speaking to anyone, according to Age UK. And during Covid-19, that sense of isolation has worsened. Yet the virtual worlds of gaming have become places where gamers can build and maintain real-world relationships ‘Beyond Generations’, an initiative by […]
The majority of affluent consumers don’t yet follow luxury brands on social. Digital adoption clearly influences how affluent consumers value luxury and assess luxury brands. The report, from VERB Brands explores three new ‘tribes’ of luxury consumer, in its new ‘State of Luxe’ whitepaper, with contribution from TikTok on reaching younger audiences Identifies three emergent tribes of luxury customer with distinct behaviours and expectations of brands - the Digitally Disconnected, the (new) Traditional Luxury Consumer, and the Luxury Advocates.
A new research from luxury digital agency VERB, which explores the purchase behaviour of affluent consumers, and the rapid changes currently being experienced by the luxury sector, as it navigates Covid-19. The research confirms the pressing need for luxury brands to digitally mature in order to survive, by catering to customers’ fast-changing needs. The research, […]
SABIC has become the world’s second most valuable brand in the chemicals industry for the first time, and it has also cemented its place among the top 500 most valuable global brands. The rankings were confirmed in the 2021 Chemicals 25 and Global 500 reports published by Brand Finance, a world-leading independent brand valuation consultancy. […]
Havas Group today announced the acquisition of full service independent agency, Inbar Merhav G, as part of the Group’s strategic plans in Israel. The agency will rebrand to Havas Inbar Merhav G Ltd. Founded in 1999 and headquartered in Tel Aviv, Inbar Merhav G is a full-service advertising agency specialising in marketing strategy, consulting and […]
The Channel Company, premier provider of news, insights, events and marketing services for the technology channel announces the acquisition of Audienz, a leading B2B consulting and marketing services agency focused on enabling the largest cloud services provider brands to differentiate their products and grow revenue. The acquisition will provide an unmatched portfolio of expanded services […]