Innovative Video Campaign Results in 557% Increase in New Product Sales and 480% Increase in Gross Merchandise Value InMobi Commerce, a leading advertising technology platform for eCommerce companies, today announced that Lord and Taylor’s retail media program that it powers, yielded significant increases in sales, gross merchandise value, and click-through rate for a leading women’s […]
New partnership sees Jellyfish, Clear Channel Outdoor and Mofilm bring the HOKA brand’s FLY HUMAN FLY DOOH campaign to Times Square this summer Leading digital marketing business Jellyfish, has announced the rollout of a pioneering dual-sited DOOH campaign for performance footwear and apparel brand HOKA, across Times Square, New York – live for the first […]
New app created by We Are Pi launches with epic mixed media promo film by Henri + Diego through 1stAveMachine Today beer brand Desperados launch the world’s first dance powered reward app, that turns dance steps into epic party rewards & donations. All Desperados fans need to do is download the Desperados Dance Club app, […]
On the day it was released, the film, created by AlmapBBDO, was a Twitter Trending Topic for over 24 hours and racked up over 50 million organic views online The campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest Brazilian singers of all time, with her daughter Maria Rita, […]
The AA, the UK’s leading driving services business, launches the next phase of its fully integrated marketing campaign, “It’s Ok, I’m with the AA.” The Gate alongside lead media agency, Goodstuff, developed the campaign and evolved communications and media strategy. “It’s OK, I’m with the AA” shows how the AA’s multi-service provision gives its members […]
Arcana Academy debuted “Destination Restoration” – an episodic reality series on YouTube showcasing home spaces reaching their full potential using the power of KILZ® Primers, and has reached more than 13 million views. On YouTube, views surpassed the VCR benchmark by 34% and on Discovery Plus VCR was above 99%. With more brands looking for […]
Raleigh-based agency Baldwin& won creative and media duties for Palo Alto-based client Opener. The company produces BlackFly, the first all-electric fixed-wing vertical takeoff and landing (eVTOL) aircraft, which is in the late phases of envelope expansion and enhancement in advance of a general release. Opener conducted the first manned eVTOL flight in 2011 and has […]
ABBOTT LYON, thebespoke jewellery companyis delighted to announce it has appointed St Luke’s as its lead creative agency following a competitive pitch, which was run internally. Abbott Lyon was recently named in the Sunday Times’ list of the 100 fastest growing companies in the UK. St Luke’s remit for Abbott Lyon will include development of a new brand creative platform […]
By Emma Ralphs, Brand Strategist at Butterfly Cannon Creating brand merchandise is not a new venture. We’ve long seen brands put their logo on anything from tote bags to t-shirts. But recently, there has been a shift in how merchandise is perceived, making the seismic shift from ‘tacky’ to ‘trendsetting’. Far from being relegated to […]
Channel 4.0, Channel 4’s digital-first strand for YouTube, is launching its first ever social branded series ‘Ready or Not?!’ and first ever ecommerce campaign with e.l.f. Cosmetics. ‘Ready or Not?!’ sees content creator Adeola Patronne and special guests dive headfirst into unfamiliar worlds of work while expressing their true selves through style, makeup, and skincare. […]
