Digital advertising platform Hoopla Digital today announced the launch of Hoopla Language, an industry-leading digital advertising language translation product. Hoopla Language helps switch digital advertising across copy and audio subtitles from English into other dialects. The new product helps brands to ensure they are accessible to all users within multicultural markets for greater inclusion. Focal […]
In response to the racist abuse several of the England players received at the end of the Euros in 2021, Show Racism the Red Card (SRtRC), a charity which aims to combat racism in our society, and McCann London have collaborated to create ‘Fabric of England.’ An initiative celebrating the rich diversity and cultural tapestry of the England football team […]
Vittoria, the world’s most advanced bicycle tyre company, has launched its official manifesto film at the opening of Vittoria Park, the new 5-hectare bike park next to the brand’s HQ in Brembate Italy. The film, created by Bristol-based brand consultancy Firehaus, summarises the development of Vittoria’s global brand repositioning under The Ride Ahead banner. Firehaus […]
Wunderman Thompson UK has partnered with Duracell to bring football fans a unique social game to show off the power of Duracell batteries. Duracell’s Optimum batteries provide superior performance, offering either Extra Power or up to 200% extra life for your devices. To promote their benefits, Duracell has launched a competitive TikTok game that taps into the biggest fixture of the sporting calendar […]
Special US, part of independent creative network Special Group recently named the ‘World’s Most Effective Independent Agency’ by Effie Global Rankings and the ‘#4 Most Effective Agency in the World’ by WARC, has opened a second US office, in New York City. The NYC office, with 10 new hires, is already working across Uber Eats […]
An Post, Ireland’s national postal service, has launched a magical new creative campaign that demonstrates the importance of sending love to your nearest and dearest this Christmas. Taking inspiration from the much-loved novel ‘The Wonderful Wizard of Oz’, the campaign features the iconic Tin Man character, who as the age-old story goes, is in need of some love – he […]
Heathrow Airport is launching a Christmas brand ad which is a heart-warming story about that special feeling of being with your loved ones over the festive holidays. It’s the first work with St. Luke’s as lead strategic creative agency, since it won the pitch for the brand in August. The feel-good 60 second spot called […]
Digital sports collectibles platform ClubStubs, in partnership with creative technology studio Appetite Creative, has created commemorative non-fungible token (NFT) ticket stubs available to American Football fans across more than 100 live games during the 2022 season. The unique crypto-based rewards system includes games tied to real-world matchups, with the NFTs hosted on the Solana blockchain featuring […]
South Western Railway (SWR) is launching a multi-media campaign, in new work by creative agency St Luke’s. The campaign reminds leisure travellers that they should spread their wings and embrace all that London and the South West have to offer: connecting friends and family with great value for money ticketing options and lowest prices guaranteed when booking […]
The wait is over. One year after PENNY’s emotional Christmas spot ‘The Wish’ moved people in Germany and around the world, and won multiple awards including a Grand Prix at Cannes Lions International Festival of Creativity, the eagerly awaited new PENNY Christmas film is now available online and on social media. The 2022 PENNY Christmas […]
