Alzheimer’s Society, and agency partner New Commercial Arts, highlighted the shocking statistic that 1 in 3 people born today will develop dementia in their lifetime through a tactical ad launching the day before the Coronation and running the bank holiday weekend on Press, OOH, Social. The creative leads with the arresting headline, ‘A day one […]
Parker to Spearhead Communications and Marketing for The Many and Its Newest Venture, The Many Studios Leading integrated agency The Many has announced the appointment of Victor M. Parker II as its Director of Communications and Marketing. In his new role, he will report to Maggie Cadigan, Managing Director of Growth. As Director of Communications […]
Toyota sends a powerful message against drunk driving in new campaign by DAVID São Paulo Taking a stand against drunk driving continues to be consequential. Toyota’s newest ad campaign, “Toyota Kids,” uses toy car accidents to illustrate the dangers of impaired driving. It’s been scientifically proven that alcohol consumption prior to driving a vehicle has […]
“The project will use receipts as a tool to raise awareness and work as a platform for action to denounce racist cases. Black people always suffer racism inside consumption spaces in Brazil. From harassment by security guards to cases of death. It’s common to see black customers being asked to show their receipts to prove […]
Boundless Brand Design has partnered with Royal Salute, the master of exceptional aged Scotch whisky, to mark the start of a new era of contemporary monarchy with a precious limited-edition expression, the Royal Salute Coronation of King Charles III Edition. Since its inception, Royal Salute has honoured the British Monarchy and marked significant milestones with […]
OpenX Media LatAm (WPP’s global bespoke media unit for Coca-Cola) and adaptive streaming tech partner SeenThis collaborated to improve campaign performance for Coca-Cola brands, while also transferring an estimated 25% less data compared to conventional video ad serving. In Q4 2022, OpenX Media LatAm began using SeenThis technology to stream Coca-Cola and Sprite video campaigns […]
Accord Marketing has been announced as Mole Valley Farmers’ new agency partner, tasked with delivering a paid search strategy that focuses on driving digital transformation whilst increasing engagement and brand awareness, and securing sales both online and in-store. Accord’s Chief Digital Officer, David Taylor, said, “Accord has a proven track record in delivering exceptional digital […]
– Agency will compete on a global level to manage world-class influencer programmes – Art of the Possible influence launches with clients including Pernod Ricard, bibigo and Laser Clinics Multi award-winning creative agency Art of the Possible has announced the launch of Art of the Possible influence (AOTPi), a new agency that will compete on a global level […]
Sustainable plastic packaging experts, Greiner Packaging, in partnership with creative technology studio Appetite Creative, has created a fun and interactive connected experience to celebrate the next iteration of its industry leading sustainable K3® packaging. As part of its 40-year celebration at the cutting edge of innovation, Greiner Packaging’s presence at Interpackwill showcase the benefits of its innovative self-separating […]
The global supply chain crisis caused people to build do-it-yourself versions of literally everything. Due to shortages, many would-be MINI owners were struggling to get their hands on the real thing. But that never stopped them from expressing their love for the brand in a… rather unique way. From furniture to an actual submarine, DIY […]
