Veriff have seen near exponential growth making them the latest unicorn to rise from Estonia’s thriving tech scene. Their growth has been, so far, down to one thing: excellent technology that solves the very real — and very expensive — problem of identity fraud online. But this growth was being hampered by their image, and […]
Waitrose is today launching its new brand expression – Food to Feel Good About. This will be an integrated brand campaign highlighting quality, taste, ethics and value, to celebrate food that makes a positive difference. The new brand campaign supports our ambition to go further in our ambition to give animals a better life and […]
Wunderman Thompson launches their second year of the Catalyst Academy, an industry-defining programme that aims to bring together talent from different backgrounds to build brilliant experiences for consumers. The future of communications is changing rapidly. For brands to succeed they need to have access to a range of experts and a diverse meeting of minds. […]
Dua Lipa stars in new LIBRE fragrance TVC created by BETC Etoile Rouge
In the new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru. For Yves Saint Laurent Beauté, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever, with a new cover song, George Michael’s fiery hymn to “Freedom!”. A woman’s fearless, exhilarating vision of a woman, […]
Ukrainian marketing agency Brain Tank has made creative labels and offers breweries to use them in production of exclusive beers to support Ukraine
The creative front of Ukraine also continues to fight for freedom, only with its own capabilities. Marketing agency BrainTank created a design for beer labels. The design is based on the idea of supporting freedom against evil, light against darkness, truth against lies and modern images that have become a symbol of this struggle. The […]
Spotify’s Astrological collab with Bumble created by makemepulse
Astrology is a guiding light for Gen Z as they turn to the stars for their journey in love, self-help, and more. To help beginners explore astrology and give fans a hub to learn more – global interactive production studio, makemepulse, created a new microsite experience for Spotify. Aiming to bring users in the US […]
Illuma, the British contextual AI specialist, has appointed a Global Client Director to support its growing network of global brands and agencies. Rosa Almarza is an award-winning marketing and digital transformation expert who spent 13 years at Procter & Gamble, leading programmatic media projects for P&G Spain as well as overseeing digital strategy for the […]
The SaaS data collaboration platform’s announcement means that clients in Germany, Austria and beyond will be able to make netID part of their private identity graph directly within their Optable Data Collaboration Node.
Optable, a SaaS data collaboration platform and clean room solution for the advertising ecosystem, today announces its support of netID, the largest Single Sign-On (SSO) provider in Germany, as a matchable identifier. The European netID Foundation was established in March 2018 with the goal of creating a European single sign-on solution across all industries and […]
IMA® (Institute of Management Accountants), the association of accountants and financial professionals in business, launched a new global, integrated advertising campaign in support of the CMA® (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate, an international advertising agency and marketing services company, for the seventh consecutive year. The ads look to […]
Brewteco, located in Gávea, Rio de Janeiro, is the first bar to get the novelty. This action is part of the Heineken Green Energy program
Heineken, which uses 100% renewable energy across its production process, and aims at taking renewable energy to 50% of the partner bars and restaurants in 19 Brazilian capitals by 2030, embraced the opportunity of using the beginning of the biggest music and entertainment festival in the world, which takes place in Rio de Janeiro until the […]