St Luke’s has won the recent pitch held by Heathrow to fulfil the role of Lead Strategic Creative Agency. The final stage of the tender process involved four agencies and was supported by The Observatory International. St Luke’s will work across multiple areas of Heathrow: from Brand and Travel to Product & Services marketing, to help drive […]
Sonic logo created by world-leading composer Guy Farley to embody the Cadbury brand in sound
DLMDD, the specialist sonic branding agency, has produced the new sonic logo for Cadbury, to emblemise the brand and its iconic line ‘There’s a Glass and a Half in Everyone.’ DLMDD worked with composer Guy Farley who wrote the new audio logo for Cadbury on a one of a kind 1895 Steinway piano. Farley is […]
Dettol’s new campaign ‘Let Life Flow’ created by McCann London gives consumers the confidence and satisfaction of a job well done, in a relatable and engaging way. ‘Let Life Flow’ aims to represent the natural chaos of home life, with sound design acting as the focal point of the story, informing how and what was […]
The UK’s No.1 bagel brand has appointed Recipe as their strategic lead agency. Recipe won the business following a competitive pitch against incumbent agency Now and Quiet Storm. The New York Bakery Co. is one of the top 50 FMCG food and drinks brands in the UK. It has appointed independent creative agency Recipe to […]
The Erica Smith Future Leaders Fellowship Honors Late Porter Novelli Colleague to Create Career-Defining Opportunities
Porter Novelli, the strategic communications company, today announced the launch of the Erica Smith Future Leaders Fellowship program. The agency developed this fellowship to honor the life, legacy and light of Erica Smith – a late Porter Novelli colleague. It is designed to inspire, prepare and create career-defining experiences for the next generation of change […]
Platform centers on “flipping” the perception of volatility – recognizing opportunities it creates rather than focusing on challenges
Crowe LLP, a leading public accounting, consulting and technology firm in the U.S. with offices around the world, has debuted a new integrated brand platform entitled “Embrace Volatility.” The campaign, which seeks to flip the perception that volatility is something to fear to something that creates opportunity, was developed by StrawberryFrog, the world’s leader in “Movement […]
In an unusual move for a creative advertising agency, Arcana Academy has introduced Vitabots, a children’s vitamin brand, according to Executive Creative Director and Co-Founder of the agency, Shane Hutton. Hutton explains, “We have regular ‘What’s Your Best Idea?’ meetings at the agency. Doesn’t matter if the idea is related to advertising or not. If […]
“Companies that overlook the power of creativity right now risk disappearing”, says advertising guru, Sir John Hegarty, as he unveils his new venture:- “The Business of Creativity”
According to the most recent figures from McKinsey*companies that integrate creativity, analytics and purpose are delivering at least two times the growth of their peers. With a looming recession and companies adapting to the new world order of hybrid working, understanding how to harness the power of creativity has never been more important. With this […]
M&C Saatchi has announced the launch of its new in–house consultancy, Micro Agency. In line with increasing numbers of creative services continuing to be in-housed, Micro Agency addresses a much needed gap in the market by designing and building bespoke in-house and hybrid marketing capabilities for clients, backed by M&C Saatchi. Micro Agency will be […]
Great Rail Journeys, the York-based escorted tour and river cruise provider, has announced the launch of an exciting new rebrand to provide a more contemporary, digitally friendly face to the brand. With new logos designed by McCann Leeds both for Great Rail Journeys and affiliated companies, the rebrand aims to bring to life the premium […]