The OOH campaign transforms London transport sites with highly personalised messaging, building on the success of its ‘Book Nook’ experiential launch Monzo is continuing its mission to make money work for everyone, taking its jargon-free personal finance guide and Sunday Times bestseller, The Book of Money, to the streets of London with a high-impact Out […]
Grey today announced the appointment of seasoned industry leader Jai Kotecha as Chief Executive Officer of Grey London. Kotecha will be responsible for accelerating growth and opportunity for Grey London’s clients, attracting and nurturing the industry’s brightest talent, and ensuring the agency continues delivering ‘Famously Effective’ ideas that not only shape culture but also drive […]
2026 predictions By Paul Greenwood, global head of research & insight at We Are Social Social search: “Social search is set to surge even more in 2026. Brand discoverability on social media will be just as important as on Google. In particular, text-based social platforms are going to see increased interest from brands because they’re so often used to […]
Employer branding and attraction marketing agency FourthWall has appointed new hire Katie Theofanous to the role of Client Lead. The move sees the firm reinforce its commitment to ongoing growth as it continues to expand its reputation for developing award-winning strategic employee brand activations. With experience spanning in-house, agency, brand, and experiential environments, for brands including […]
New Identity Created in Partnership with Mrs&Mr Reflects WeightWatchers’ Integrated, Evidence-Based Approach to Weight Health Inspired by feedback from its members, WeightWatchers is introducing an updated brand identity that reflects the company’s evolution across its platform and within the broader health landscape. WeightWatchers partnered with Mrs&Mr—the creative, design, and branding agency—to create the new identity […]
Agnes Fischer Named U.S. CEO & Samira Ansari Joins as U.S. Chief Creative Officer Grey today announced new executive and creative leadership for its U.S. studios. Agnes Fischer has been elevated to U.S. CEO while Samira Ansari has been appointed U.S. Chief Creative Officer, marking a powerful creative homecoming for this internationally awarded and commercially impactful leader. This move will […]
Performance Marketing experts, Genie Goals, has launched Life Goals, the second volume in its annual series highlighting the most creative, effective and imaginative digital marketing campaigns across ecommerce. Following the success of Home Goals, this new edition highlights 75 brands shaping how people spend their time through sport, crafts, outdoors, reading, self care and everyday micro hobbies. Life Goals brings […]
Particular Audience, the AI-powered personalization and retail media company behind Adaptive Transformer Search and Gradient-Boosted Retail Media, today announced the promotion of Beth Smith to Vice President, Customer Success & General Manager, UK. Previously Global Head of Account Management, Smith will continue lead Customer Success globally while overseeing operational and commercial strategy for the UK […]
Jellyfish Australia, a digital marketing performance company that helps brands thrive through the fusion of creative, consulting, and technology, has announced the appointment of Maria Africa as Senior Director of Paid Media. Maria has more than sixteen years of experience in cross-channel strategy, performance marketing, and client solutions across global and regional B2C and B2B […]
Dan Brown’s long-awaited eighth book, The Secret of Secrets, is getting a marketing boost for the holidays with the help of creative agency Nail Communications. While the book is a thriller full of intrigue, mysteries, and action, Nail leaned into humor to convey the uniquely absorbing experience of reading a Dan Brown novel. “Brown’s books […]