Exit Bee, the leader in micro-moment advertising, has strengthened its team with the appointment of Victoria Pindar as VP of Sales in the UK. Victoria will help to spearhead further growth within the UK, whilst developing key strategic partnerships. With more than 15 years’ experience in the advertising industry, Victoria was formerly Group Digital Manager […]
Lumen Research, the leader in attention measurement, has appointed Scott Linzer as GM North America and Josh Barnett as Head of Sales, EMEA, as growing numbers of businesses around the world turn to its ground-breaking eye tracking technology to measure the impact of their campaigns. Scott will spearhead the expansion of Lumen’s business in the […]
Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns. This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention […]
With a passionate belief that LGBTQ+ rights are also human rights, last week the captains of seven European teams were planning to wear a OneLove armband at the World Cup to take a stand against homophobia in Qatar. However, under pressure from conservative movements, at the 11th hour FIFA threatened to issue yellow cards to any player […]
Have you ever caught yourself standing on the street screaming at your phone: “How much for a ride?! Are you kidding me?!” Your phone has no soul and zero empathy. It doesn’t care what price your taxi app displays. You know this and yet here you are…yelling. Enter, ‘Better deal with real people,’ the inaugural […]
“He won’t fit in. There’s always adoption. She won’t walk or talk. It’s a life of problems. It’s going to be very hard. She’ll be a burden…” The start of a new life should be a positive experience. But if your child is diagnosed with Down syndrome, it’s not. Current healthcare protocols mean expectant parents are […]
Learning a foreign language is not easy, which is why Duolingo has always celebrated its learners’ mistakes as valuable stepping stones to acquiring knowledge. In an effort to create brand awareness, the language learning app today launches the ‘Museum of Wonky English’ (MOWE), the first institution in Japan to shed light on the art of […]
Brand activation agency SCS is partnering with Borla Exhaust to support the launch of its EV Exhaust Sound System. Unveiled at SEMA, the activation starred famed rally driver Ken Block. SCS helped activate the partnership between Borla and Block. With EV’s becoming a regular sight on the roads, EV drivers didn’t realize what they were missing until they didn’t have […]
Integrated marketing agency, Fiora based in London and Bristol, has scooped the omnichannel work for the two Norac Foods UK brands: La Boulangère (including its two ranges Vegan and Classic) and WHAOO!. Establishing its presence in the UK market in 2015, today Norac Foods UK products are stocked in major grocers including Sainsbury’s, Tesco, Asda, […]
Code Computerlove has appointed Gemma Handley as its new Managing Director. Gemma joined Code in 2018 and the promotion sees her moving from Commercial Director to Managing Director at the start of 2023. Gemma will replace current MD Rob Jones who is taking up a new position outside the group. Part of MediaCom North, Code […]