Ogilvy UK has been appointed as agency partner by Civica, a global leader in software for public services that helps organisations around the world to transform the way they work. One of the UK’s largest software companies with a 17-year history of growth, Civica works across national and local government, health care, education and public […]
Zoopla, one of the UK’s most comprehensive property website, has appointed RAPP UK as it looks to elevate its customer relationship management programme. The appointment of RAPP UK comes as a result of Zoopla’s decision to make better use of their data and focus on CRM as a strategic growth priority in order to deliver their […]
Isobar, a global digital agency, has launched an in-housing solution to help businesses remodel their marketing approach on their digital transformation journeys. The in-housing solution, ‘Accelerate’ specifically enables clients to fast track their in-house capabilities, offering them a partnership that can quickly respond to business challenges and deliver custom solutions routed in a business’s insights and […]
Hyundai Motor America has named Angela Zepeda, the senior vice president and managing director at its agency of record INNOCEAN USA, as its new chief marketing officer. Angela will be responsible for all of Hyundai’s marketing and advertising activities in the U.S., including the strategic direction, brand development, national and regional advertising, experiential marketing, digital […]
Values-driven digital marketing agency, Alpha Digital has launched a new one-year Graduate program. The fast-paced initiative puts university graduates face-to-face with some of Australia’s biggest eCommerce brands while giving them a taste test of the agency’s full suite of digital specialisations. Alpha Digital’s team comes from a diverse range of disciplines – spanning economics, pharmacology, […]
Colangelo, has been named by New York City-based Vireo Health International, a leading science-focused, multi-state cannabis company, to develop the brand platform to launch their first expansion into the recreational cannabis space with 1937. Billings for the assignment were not disclosed. Colangelo has been tapped as the lead strategic agency that is driving all activity […]
Napolina, one of the UK’s leading Italian cooking brand, has unveiled a new look for its full product portfolio with strategy and design by brand consultancy Brandon. The updated range is currently rolling out, starting with tinned tomatoes that launched on shelf in September. Napolina, which originally launched in the UK in 1965 and is famed for […]
In a first for the broadcaster, ITV unveils an interactive ‘choose your own adventure’-style campaign to celebrate Ant & Dec’s highly-anticipated return to the I’m a Celebrity Jungle this November. ITV’s in-house agency, ITV Creative, developed the integrated series of ads, which see the iconic TV duo journey to the jungle with the help of […]
Radiocentre is launching a campaign parodying the marketing hype used by companies such as Apple and Samsung for new technology launches to show that radio is the medium that advertisers should look to for the future. The campaign will also be on social media and on industry news websites and ends with the call to […]
Surfers Against Sewage (SAS) is launching a new radio campaign to shine a light on the damage we are doing to our oceans despite the fact that 95% of them remain unexplored. Created by M&C Saatchi, and following on from Tom Tagholm’s film ‘The Creature’, this radio campaign continues to ask the question ‘are we […]