Admired for their exquisite portfolio of illustrious Whiskies, Royal Salute wanted to celebrate the Lunar and Chinese New Year 2021 with an offering so jubilant and wondrous, it would be the ultimate gift for this year’s festivities. With gifting at the heart of new year’s celebrations and at the core of Royal Salute’s philosophy, Boundless were briefed to create […]
Award winning brand and design agency, psLondon have bought a 50% stake in full-service moving image agency, Studio Hansa . This new partnership will bring together the best in strategic and creative thinking for brands seeking high quality moving content. psLondon opened its doors in 2007 and has since built a reputation for excellence in […]
Design sector PR specialist Red Setter is launching a broadcast division to expand its offering and expertise to current and new clients. The new division will be headed up by Giles Draper who has been appointed Head of Broadcast. Red Setter is the only PR agency that works solely with design and branding agencies, and corporate design […]
LICRA and Publicis Conseil have created a campaign to reaffirm the commitment and vocation of the association, since its creation, in the fight against all types of racism and thus to assert the “R” of the International League Against Racism and Anti-Semitism (in French: Ligue Internationale Contre le Racisme et l’Antisémitisme). This campaign illustrates how racism has evolved. Because if less and less French […]
The seventh issue of TWELVE, the Serviceplan Group’s multiple award-winning magazine for brands, media and communication, features a highly unusual design. The artwork was created by Jonathan Meese, one of today’s most important artists, using a completely new process. Prominent guest authors and renowned experts respond to the theme of „Rethink“ with original texts on topics including finding inspiration and coming up with practical strategies to address challenges and repurposing crises as opportunities.
TWELVE magazine was initially launched by the Serviceplan Group’s House of Communication in Munich in 2015 as an individual annual review for the brand, media and communications industry. Conceived as a coffee-table magazine, it embraces the power of print and offers insights into the inspiring personalities and topics that have defined the past year and […]
American pizza franchise, Papa John’s, has launched a touching animation video on Weibo in celebration of the Chinese New Year (CNY), winning emotional connections with Gen Z audiences in China through its partnership with London and Shanghai creative agency Qumin. Qumin – Papa Johns – CNY Animation (2021) from Qumin on Vimeo. The first Papa John’s pizza was made in a […]
Erika Morton appointed Managing Director
The Park has today officially announced its expansion into Australia. The brand experience agency launched its London office in 2018 and has been going from strength to strength ever since. It was recently awarded Startup of the Year by The Drum Awards. The Australian operations will be led by local Managing Director, Erika Morton who […]
BY Pete Hayes, Managing Partner at PB Creative
Distinctiveness has been proven, time and time again, to be more important than differentiation when it comes to marketing priorities. Distinctiveness is about being individual, recognisable and valued above and beyond the competition. It’s about creating ownable codes that instantly signal the brand and evoke a myriad of associated benefits and values. We believe it’s the key to […]
Serviceplan Group‘s House of Communication New York and Varo debut US campaign, spotlighting the bank’s mission of financial inclusion
Serviceplan New York collaborated with Varo Bank on the brand’s first national campaign: ‘Varo. A bank for all of us’ which builds on the company’s brand vision for a more accessible and inclusive financial system. It's Your Money from Varo Studios on Vimeo. Varo, the first and only digital bank with a national bank charter, is committed to helping […]
A new online tool from language and behavioural science agency Schwa now makes it easy to measure a company’s tone of voice and gives tips on how to get more of their staff using it. Based on the results of research with almost 200 global brand, communication, and marketing directors, The Tone Test analyses how a company is doing across […]