Wunderman Thompson’s latest instalment of BT’s “The Future is Now” campaign focuses on agritech innovator Intelligent Growth Solutions, and BT’s role in fuelling the company’s innovative, future-facing business solutions. Imagine a world in which farmers can create the perfect weather for growing a wide range of crops in substantially different climates that sit less than […]
Paige Erickson, Managing Director, EMEA, Workfront, an Adobe company
We’re now one year on from the ‘great home-working shift’ and in that time, much has been made about the accelerated digital transformation businesses have had to embrace, and how this might negatively impact a dispersed workforce. But has anyone stopped to gauge how those impacted individuals feel about this ever-growing proliferation of—and reliance on —technology? Well, […]
Findings Reinforce Growing Need for Marketers to Prioritise Cultural Diversity and Language Inclusion with Advertising on Content-Heavy Platforms like YouTube
New Research Reveals Stark Gap in Diverse and Inclusive Language Targeting on YouTube
Workspace appoints NOW as its brand and advertising agency to launch multi-channel campaign
Workspace, London’s leading flexible office provider, is today launching a multi-channel campaign, #WFW (“work from work”). The push has been created by NOW and is the first work from the agency after being appointed by Workspace’s Chief Customer Officer Will Abbott, with a brief across brand design and advertising. Targeting London SME business owners and teams, the topical […]
Invibes Advertising, an advanced technology company
specializing in digital in-feed advertising, celebrates 10 years in business. To mark the occasion, the tech company is announcing its bold plans for future growth.
In 2011, Invibes Advertising was born out of the conviction that the digital brand advertising of tomorrow would not only be awareness-based, but also engagement-based. In order to tick both boxes, the tech company began developing exclusive advertising experiences, broadcast across a powerful selection of media while using contextual and behavioural data sets to ensure the most […]
Today, property investment company NorthHill launches its first ever social media campaign, “The Future is Flexible”, celebrating the future office space. The new campaign, which launches this week, highlights how sustainable, design-led and flexible office spaces will drive the future of the workplace through a campaign film starring performer Louisa Fernando. The film, created, produced […]
Cavai to collaborate with Xaxis, bolstering the company’s ability to execute creative, conversational formats at scale
Cavai, the leading conversational advertising cloud, today announces a partnership with Xaxis, GroupM’s Outcome Media Company. This partnership enables Xaxis to leverage Cavai’s conversational advertising cloud technology to execute interactive, conversational creative strategies that provide a more personalised experience for each customer. This type of interactive content is helping Xaxis increase customer engagement for its […]
Leading cat food brand SHEBA® launches new integrated global campaign with dramatic satellite images revealing a beacon of hope – the letters H-O-P-E spelled with regrown coral. This key milestone marks the start of the world’s largest coral reef restoration program SHEBA® and parent company, Mars Incorporated, demonstrate their environmental commitment with purpose campaign ‘HOPE GROWS’, starting […]