· New venture from MediaCom and Mindshare partner launched just months after WFA calls for more independent oversight of the industry
· Proprietal 100-factor approach will move beyond focus on price to evaluate, identify and pinpoint areas of improvement
· Media pricing has not been a competitive differentiator in many years – it’s quality of strategy, planning and implementation that delivers effectiveness and growth
Former MediaCom and Mindshare partner and double IPA Gold Award winner Jamie Venerus has today launched innovative new media auditing consultancy Beta Firinn. The new venture will use data and insight to unlock growth of around 5 per cent and boost the overall effectiveness of media spend by more than £1m, based on a media […]
Michael Komasinski named President, Merkle Americas; Margaret Wagner named President, Merkle EMEA
Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, is strengthening its leadership team through two key promotions in the Americas and EMEA. Michael Komasinski is moving up into the dual role of president, Merkle Americas and leader of the dentsu CXM LoB in the Americas. Margaret Wagner is being promoted to the […]
Lexus International today unveiled a global campaign titled “Lexus Electrified,” which was created with The&Partnership as well as award-winning director Jaron Albertin and creative production studio MPC. The global campaign envisions an electrified world in a series of future-facing films and social assets. We follow Lexus’s revolutionary all-electric concept car, the LF-30, through bold, modern […]
Former EMEA Chief Technology Officer at WPP-owned Wunderman Thompson set to accelerate digital offering and further strengthen UNLIMITED’s leading technology expertise
UNLIMITED announces the appointment of John Cunningham to the role of CTO (Chief Technology Officer) to lead UNLIMITED’s technology and digital offering across the divisions. A highly accomplished C-suite professional, with an impressive track record for developing and leading technology strategies across some of the world’s biggest brands, John joins UNLIMITED to accelerate the growth […]
- Study from Havas Media Group found that only 8% of respondents were planning to spend less on Christmas than they did in 2019
43% of people in the UK say they plan to spend more on Christmas this year than they did last year, according to research from Havas Media Group. The Black Friday and Winter Shopping Occasions study from Havas Media Group, which is based on responses from 1,500 people, found that only 8% of people are planning […]
Exploration and adventure are hallmarks of director Cameron Goold’s work, and in his latest 60-second spot for Zero Motorcycles that spirit is delivered with cinematic polish. The Model Year 2021 brand video announces Zero’s latest line of motorcycles headlined by the category-defining SR/S. A dramatic sequence of shots takes the viewer on a ride from sweeping desert landscapes to a […]
In the last 40 years, the human race has brought thousands of species to the brink of extinction, putting our ecosystem and now our very existence at risk. The intentional fires in several places in the world (USA, Brazil, Australia and Argentina at the moment) are proof of how dangerous we are to the planet. […]
Brand bets on the sports world to show high-performance, long-lasting makeup
What better way to launch a long-lasting line than with women practicing sports and wearing impeccable makeup? The idea came last year, when Marta, the world’s best soccer player, starred the campaign for the Power Stay liquid lipstick, and entered the pitch during the World Cup wearing lipstick. The lipstick was intact throughout the match. […]
Times Radio is launching a new TV advertising campaign to drive further awareness of the station which launched in June this year. The campaign is centred on giving words space and letting the stories do the talking to keep listeners well informed. The creative showcases a range of Times Radio presenters in the studio including […]
New research also reveals that half the population feel more positive towards out of home advertising, and the brands using it
A new research report from out of home and location marketing specialist Posterscope, “The Mobility Mindset”, has revealed that almost two-thirds of people (6 in 10) are feeling more appreciative of their local community and have a heightened emotional connection to their out of home environment since the pandemic, and this is having a “knock on” effect […]
