Full-service creative agency Barrett Hofherr has launched a multimedia campaign for DXL, the largest integrated commerce specialty retailer of Big + Tall men’s clothing and shoes. The agency won the assignment in January and is creative AOR. Mediassociates handled the media planning and buying. 40% of the male population in the United States is considered […]
There’s more to America’s oldest QSR chain than classic All American Food in first brand campaign from agency Cornett A&W Restaurants are more than just convenient places to grab a quick bite to eat. Since 1919, they’ve been cherished community hubs where everyday moments turn into lifelong memories. This is the truth behind the QSR […]
Leading global digital marketing business Jellyfish, announces the appointment of Mayumi Tatsuta as Vice President of Creative, based in Los Angeles. This marks the first strategic move under the leadership of Global Executive Creative Director, Jo Wallace, who joined Jellyfish at the end of last year, bringing a wealth of experience across award-winning creativity. With […]
STOP THE TRAFFIK, the global charity dedicated to bringing an end to human trafficking worldwide, is unveiling its new brand identity, designed by Fold7Design. The organisation has succeeded in helping millions of people around the world over the past two decades but, after operating under the radar for much of that time, STOP THE TRAFFIK […]
New shopping app looks to tackle ever-growing cost of generating online orders as media rates rise and click to purchase falls. Advertising products on Big Tech platforms now taking up to 50% of retailers’ revenue, squeezing their margins and driving up prices for consumers. ChaChing® is a digital shopping platform currently in final stage of […]
B&B studio has worked with founder Caragh Keane to create SUPERKEEN, a food and wellness brand designed to support an anti-inflammatory lifestyle. Inspired by Caragh’s own diagnosis of auto-immune disease lupus, and her experiences with the ‘Auto Immune Protocol’ (AIP) way of eating, SUPERKEEN is launching with a range of allergen-free cereals powered by tiger […]
McCann Birmingham announced today that Jo Jacques has been appointed Managing Director, Advertising at the agency. In her new role, Jo Jacques will continue to drive client delivery and satisfaction, growth, and culture within McCann Birmingham. The integrated agency has also announced a further 25 promotions across all departments including business leadership and project management, […]
Independent PR, digital and creative agency, The PHA Group, has announced the opening of Dig & Dig, the group’s first international agency which will have its HQ in Boston, Massachusetts. A digital and social agency, Dig & Dig will offer services including organic and paid social, influencer marketing, Digital PR, SEO, PPC and content marketing. […]
Ignis has been appointed by Britvic to develop an activation campaign for Lipton Ice Tea this Summer. The ‘Grab Some Sunshine’ campaign will include Festival activations, product sampling and a nationwide shopper marketing push. As part of the initiative, Lipton has partnered with Festival organiser Superstruct to activate at their Truck, Kendal Calling and Victorious […]
McDonald’s Philippines has launched ‘Ride the Arches’, a pedal-powered movement that turns McDonald’s restaurants into cycling refueling stations. The movement began after McDonald’s noticed that more and more of its 700+ stores in the Philippines were becoming the stopover of choice for cyclists, and began to invest in Bike & Dine infrastructure in 2021 – […]