Spanish hypercar brand Hispano Suiza has appointed global experiential agency Collaborate to create real life activation at the Goodwood Festival of Speed 2024. The activation is part of a global strategy to unveil the hotly anticipated Hispano Suiza Carmen Sagrera. The Carmen Sagrera is the third model in the company’s range of hyperlux, electric hypercars –the Goodwood dynamic launch marks Hispano Suiza’s 120th anniversary. Collaborate has landed the business in a three-way competitive pitch. The […]
Barclaycard today (2 May 2024) announced that it has renewed its entertainment partnership with Global, the Media & Entertainment Group, to sponsor the biggest live events in Global’s portfolio for five more years. This builds on an already successful three-year partnership between Barclaycard and Global. Barclaycard will continue as headline partner of Capital’s Summertime Ball […]
Weber Shandwick, the earned-first global communications agency, has appointed Yan Elliott to the role of Chief Creative Officer to bolster the agency’s overall creative vision and execution. Elliott’s appointment underscores the commitment to broaden the creative initiatives within the agency as part of an ambitious growth agenda. He has served as the interim lead since […]
Metagenics, the world renowned science-based vitamin and supplement company, proudly announces its strategic partnership with Jellyfish, the integrated global digital marketing business entrusted with overseeing its global media strategy. After an extensive pitch process, Metagenics selected Jellyfish for their expertise across media, creative, data and technology. Leveraging their suite of proprietary technology, Jellyfish’s scope is […]
Award-winning VML, /prompt and Lippe Taylor executive brings two decades of experience unlocking growth through innovation. Craig Elimeliah has been appointed Chief Creative Officer at Code and Theory. Elimeliah is a highly decorated creative leader with a proven track record of success guiding multidisciplinary teams to tackle complex challenges through technology, creativity and innovation. Elimeliah joins Code […]
Today, Practice Plus Group, one of the country’s largest independent providers of NHS services, debuts its first TV campaign for its self-pay surgery brand, Wellsoon. “Back to your Best” is a 30-second spot created by BC2, Bountiful Cow’s brand consultancy and the groups in-house creative shop Supernova, with ECD Barnaby Girling, Agile Films, and illustration […]
The UK’s leading independent media agency, Medialab, has made several senior hires to bolster its Data and Marketing Effectiveness team, further enhancing the agency’s industry-leading, data-driven offering. The agency’s Data and Marketing Effectiveness team has more than doubled in size in the last twelve months and accounts for 27% of its total headcount, demonstrating the […]
Brand transformation and creative change agency Born Ugly today announces the launch of its ‘Ugly Ducklings’ initiative to champion and showcase the raw ideas of emerging creatives throughout the country. The initiative sees Born Ugly partner with the Universities of Leeds, Lincoln, Salford, Norwich and Nottingham Trent to offer students outside of London an opportunity […]
Seasoned Executive with Experience Leading Top Agencies and Collaborating with Industry Stalwarts like Netflix, Warner Bros. and Disney Joins Evalla’s Advisory Board Evalla Advisors, a boutique investment banking firm focused on the marketing, digital media and e-commerce sectors, is pleased to announce the appointment of award-winning executive and strategic consultant Zihla Salinas Arbit to its […]
franklyfluent’s guerilla campaign brings to life what happens when translation goes wrong Creative translation agency franklyfluent has launched ‘Hard to Make, Easy to Break’, an outdoor guerilla and digital campaign showcasing how important creativity and craft are when it comes to brand translation. This week, mobile billboards have been strategically placed across London sporting deliberately […]
