Campaign Stars Iconic Feline Actor, Focuses On What Cats Need PrettyLitter, the brand known for creating the World’s Smartest Cat Litter has launched an integrated advertising campaign with brand performance and creative agency, Raindrop. The campaign highlights PrettyLitter’s color-changing crystals, which turn the litter box into a simple, effective way to monitor your cats’ health. Titled […]
Fontanez Pauley will oversee marketing, the Guardian’s branded content studio, brand design and experiential to drive revenue and extend the Guardian’s mission and value for advertisers and audiences. The Guardian today announced that Vanessa Fontanez Pauley has been appointed head of marketing and creative, North America. In her role, she will oversee marketing, the Guardian’s […]
Global beverage leader, Lipton Teas & Infusions, has officially appointed Clarion Communications as its retained consumer agency. This strategic partnership, secured after a competitive pitch process, marks an exciting new chapter for Lipton’s beloved brands. The collaboration will initially focus on enhancing the presence and appeal of cherished sub-brands, Pukka and PG tips. Clarion currently […]
Wireless price cuts rarely feel fun. Metro by T-Mobile is changing that with The Price Drop Drop, a new campaign that takes a $10/month discount and turns it into fashion. The concept comes from BarkleyOKRP, the independent agency behind Metro’s creative work. To dramatize the savings, Metro partnered with Mía Lee, a South Side Chicago artist whose […]
Momentum Worldwide, leading global experiential agency, announces the return of Tom Boccuzzi as Senior Vice President, Group Director, of its next-gen field marketing specialty. Modern Field has been pioneering the use of AI tools for greater location intelligence and foot traffic analytics to optimize the agency’s already robust face-to-face marketing capability. “Momentum is known for […]
Global challenger agency VCCP has appointed multi award-winning creative Yan Elliott as Creative Director, bringing one of the industry’s most celebrated advertising minds to its growing creative team. With 25 years of experience across many of London’s top agencies – including Mother, Engine, Lucky Generals, The&Partnership and AMV BBDO – Elliott has created some of advertising’s most iconic and enduring work. His career highlights include the cult classic Dr Pepper ‘What’s […]
Building on its presence in São Paulo and most recently London, the agency is expanding internationally, focusing on social-first strategies and brand building across all channels DOJO, a Brazilian-based agency owned by partners Rodrigo Toledo and Thiago Baron, continues its international expansion project arriving now in the world’s leading advertising industry. With an eye on […]
Industry’s largest synchronized corporate impact day unites over 26,000 employees across the globe in giving back to local communities and charitable causes VML continues its longstanding tradition of an agency-wide day of community service, when offices close their doors to normal business and VMLers head into the community to give back. More than 26,000 people […]
Seasoned digital storytelling executive brings experience in immersive content and strategic partnerships NeoPangea, a leading creative agency specialising in interactive experiences and digital innovation, has announced the appointment of Jen Wallace as Vice President of Marketing & Client Strategy. Wallace joins NeoPangea after a distinguished career at National Geographic, where she spent nearly 2 decades developing […]
YoPRO launches a bold new campaign in Spain using its brand ambassador like never before. Most brands working with athletes show them doing what they do best: dominating and winning. But YoPRO is not like any other sports brands. They don’t celebrate perfection, they celebrate progress and progress is never a straight line. It’s messy, it’s […]