Stella Artois 0.0% alcohol is 100% beer flavor

The workday comes to an end. You decide to crack open an ice-cold Stella Artois as a reward for all your hard work. You deserve it… go for it. But just as that incredible golden liquid touches your lips, you hear your boss about to walk in. Your survival instinct kicks in, and you hide the beer behind you, even though there’s nothing to hide, because it’s a Stella Artois 0.0%.

That’s how Stella Artois launches its new campaign, “0.0% is still Stella Artois,” for Stella Artois 0.0%, created by GUT Buenos Aires. Through a series of graphic and audiovisual pieces, the brand taps into those awkward moments that can arise around a non-alcoholic beer—as if it did contain alcohol. Micro-scenes told with Stella Artois’ signature humor, all landing on a clear message: “if it feels like beer, it’s because it is.”

“In a work or academic setting, even without alcohol, if it’s a Stella Artois, the instinct kicks in. And when that happens, an automatic reflex appears: to hide it. Because Stella Artois 0.0% isn’t lacking alcohol. it’s overflowing with attitude,” added Christian Rosli, CCO of GUT Buenos Aires.

“With Stella Artois 0.0%, we wanted to stop talking about what it doesn’t have and focus on everything it does. If your first instinct is to hide it, then the experience is already there,” said Agustina Vadori, Brand Manager for Stella Artois.

Source: GUT Buenos Aires

  Advertising, Campaign, GUT, GUT Buenos Aires, Marketing, Non-Alcoholic, Stella Artois, Stella Artois 0.0%