Comment Ian Stevens, Head of Media at Wavemaker
What does it mean for established TV platforms? Pay TV platforms face a dual threat from SVOD services. First, there is a decline in viewing caused by the streaming services and second, the downward pressure on prices as SVOD offer a lower cost alternative for consumers. In response to this, we are seeing Pay TV […]
Genocide Targets wants to draw attention to the high number of deaths among the black population in Brazil
Coronavirus will contaminate a large portion of the population, disrupt production chains and plunge economies into unprecedented chaos across the planet. In Brazil, this gruesome outlook will be even greater among the black population that is massively at the base of the Brazilian social pyramid and is the target of murders or abandonment that lead […]
SHN_1 from St Luke's on Vimeo. Following Prime Minister, Boris Johnson’s address to the nation last night, and triggered by the very poignant Dr Jack interview on LBC Radio on Saturday 21 March where he discussed the public’s responsibility to stay at home in the wake of the COVID-19 Pandemic – St Luke’s have created a […]
School unveils new ad campaign and brand identity with pro bono help from Brave, Essence, Clear Channel, MailOnline and Metro
Brixton Finishing School, a ground-breaking 10-week digital creative and digital accelerator programme, today announces a pivot to virtual lessons in response to the Covid-19 outbreak. The school, which offers a lifeline for under-represented groups by providing skills through real-world advertising experiences, has brought forward the move by a year, enabling under-served communities across Britain a […]
Adzooma investigate the shift in consumer searches amidst Covid-19 - what people really want to know and what they’re actually purchasing
With the spread of the coronavirus, nations are turning to Google to search for their most crucial items new research finds, and it also identified how some seem to be getting the infection confused with the Mexican ‘Corona’ beer. There has been a huge shift in consumer’s search behaviour amid concerns over the virus, especially […]
This weekend, Ocean Outdoor’s Our Local Heroes campaign broke across 12 of Ocean’s cities and appears on Landsec’s Piccadilly Lights in London this week. Our Local Heroes focuses on all the professions that are on the front line, keeping our cities going. The campaign is supported by a series of straplines which reference each city […]
Survey of UK consumers highlights reliance on trusted, traditional media brands and live TV
UK consumers are gravitating towards trusted, traditional media brands and live TV in response to the Covid-19 situation, according to a new study from Havas Media Group. Havas Media Group’s Covid-19 Media Behaviours Report, a new research study into consumer behaviour and media consumption based on a survey of 1,478 UK respondents, shows that the BBC […]
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M&C Saatchi is launching a range of e-cards to encourage people to stay at home and share their love virtually this Mother’s Day, as people take action to protect themselves and others from the coronavirus. With many being asked to self-isolate or practice social distancing, M&C Saatchi wanted to create something to encourage people to avoid […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing Communications industry and Jos Harrison, Global Design Strategy Director at Reckitt Benckiser is exactly that. Meet Jos here:
Give us a brief insight into your career so far? It’s been quite varied – after training as a product designer, I spent time running my own consultancy before a brief stint in marketing – then moved to commercial interior design and wayfinding. The client base of the agency I worked for meant that I […]
Leading influencer agency TAKUMI is launching a multimarket pro-bono campaign across TikTok and Instagram to protect public health and empowering its influencer network to generate credible and trustworthy information during the coronavirus outbreak. The pro-bono campaign, which will run in the UK, US, Germany, France, Italy and Spain, aims to drive awareness and spread positivity and support […]