The Brill Building Launches “The Breathless Collection” To Boost Lung Cancer Symptom Awareness For The Marie Keating Foundation

The Brill Building Launches “The Breathless Collection” To Boost Lung Cancer Symptom Awareness For The Marie Keating Foundation

This International Lung Cancer Awareness Month, the Marie Keating Foundation unveils its most powerful and thought-provoking initiative yet–The Breathless Collection–a capsule collection of clothes and accessories designed to replicate the early symptoms of lung cancer. The leading cancer charity focused on early diagnosis and survivorship hopes the provocative education-based approach will encourage people not to ignore warning […]

GREY LONDON APPOINTS NEW HEAD OF DESIGN

GREY LONDON APPOINTS NEW HEAD OF DESIGN

Advertising agency, Grey London, today announces the appointment of James Andrews as its new Head of Design. James will report directly into Chief Creative Officer Helen Rhodes and oversee the design output across Grey London’s entire client portfolio. As Head of Design, James will play a pivotal role in driving innovation and delivering exceptional work for […]

Human Oversight: The Missing Link in AI-Driven Marketing

Human Oversight: The Missing Link in AI-Driven Marketing

BY: Chris Daly, Chief Executive of the Chartered Institute of Marketing. Artificial intelligence (AI) has become a fundamental part of society. It is woven into the fabric of modern marketing as we know it, with uses spanning from automating customer segregation to personalising campaigns at scale. AI is reshaping the tools we use and speed at which […]

Athlon Appoints Justin Cooke as Non-Exec Director

Athlon Appoints Justin Cooke as Non-Exec Director

Award-winning design and technology company, Athlon, has appointed Justin Cooke, renowned creative entrepreneur and former WPP agency leader, as Non-Executive Director. An entrepreneur, investor, and advisor with over 25 years at the intersection of media, technology, and brand, Cooke brings deep experience in building and scaling creative businesses with global impact. He founded the digital […]

‘Give Time’: O2 highlights the joy of gifting experiences this festive season with Priority

‘Give Time’: O2 highlights the joy of gifting experiences this festive season with Priority

Today, O2 launches its heartwarming Christmas campaign, ‘Give Time’, created in partnership with creative agency of record, VCCP. This year’s Christmas campaign focuses on O2’s award-winning customer rewards programme Priority from O2, which offers its members exclusive rewards, experiences and 48-hour early access to tickets for thousands of gigs and events nationwide. The new campaign for Priority reinforces O2’s mission to connect customers […]

COLOSSUS CELEBRATES CREATIVE PROMOTION WITH RELEASE OF DEATH-METAL ANTHEM

COLOSSUS CELEBRATES CREATIVE PROMOTION WITH RELEASE OF DEATH-METAL ANTHEM

“The Rise Of Dalton” Celebrates New CD Ryan Dalton With Headbanging Authenticity Colossus, the independent advertising, design and creative company, never settles for the ordinary. The agency’s passion for the unconventional is exemplified in the creation of “The Rise Of Dalton,” a full-bore, skull-rattling death metal anthem that celebrates and announces the promotion of Ryan Dalton […]

Highdive Names Nimisha Jain Chief Strategy Officer

Highdive Names Nimisha Jain Chief Strategy Officer

Award-winning strategist joins from Mischief as Highdive hits ninth consecutive year of double-digit growth Highdive, the independent creative agency behind iconic work for Jeep, State Farm, KFC, BetMGM and Jersey Mike’s, has appointed Nimisha Jain as Chief Strategy Officer. Jain joins Highdive’s leadership team from Mischief, where she served as EVP, Strategy, bringing over two decades […]

404 Innovation Studio Appoints Arthur Lobão as Creative Director

404 Innovation Studio Appoints Arthur Lobão as Creative Director

Award-winning creative leader and entrepreneur brings a unique blend of creative vision and startup scaling experience. 404 Innovation Studio, part of Galeria Holding, today announced the appointment of Arthur Lobão as Creative Director, joining Thayssa Szymanskyj and the creative duo Carlos Yanke and Michelle Gorodski, collectively known as “Carchelle.”  Before joining 404, Lobão led Est31, […]

Not Normal Group Taps Former Guardian Design Director Ben Longden to Launch Global Design Agency ‘For Real’ with Hubs in London and Buenos Aires

Not Normal Group Taps Former Guardian Design Director Ben Longden to Launch Global Design Agency ‘For Real’ with Hubs in London and Buenos Aires

New agency leverages dual-hemisphere model to fuse world-class creative talent with seamless service for global clients, including the US market. Independent agency network Not Normal Group today announced the launch of For Real, a new global design agency built to create beautiful and impactful brands. The agency will be led by the highly acclaimed designer Ben Longden, formerly the Digital Design […]

impact.com’s Global State of Affiliate Marketing Report Shows Sharp Rise in Partnerships Driving Long-Term Value and Growth

impact.com’s Global State of Affiliate Marketing Report Shows Sharp Rise in Partnerships Driving Long-Term Value and Growth

2025 study shows 74% of brands increasing affiliate budgets due to rising costs in other marketing channels Brands are doubling down on the proven effectiveness of affiliate marketing in the face of rising customer acquisition costs, with influencers taking an increasing share of affiliate budgets. This is among key findings of The Global State of […]