Momentum Worldwide, leading global experiential agency, announces the return of Tom Boccuzzi as Senior Vice President, Group Director, of its next-gen field marketing specialty. Modern Field has been pioneering the use of AI tools for greater location intelligence and foot traffic analytics to optimize the agency’s already robust face-to-face marketing capability. “Momentum is known for […]
Global challenger agency VCCP has appointed multi award-winning creative Yan Elliott as Creative Director, bringing one of the industry’s most celebrated advertising minds to its growing creative team. With 25 years of experience across many of London’s top agencies – including Mother, Engine, Lucky Generals, The&Partnership and AMV BBDO – Elliott has created some of advertising’s most iconic and enduring work. His career highlights include the cult classic Dr Pepper ‘What’s […]
Building on its presence in São Paulo and most recently London, the agency is expanding internationally, focusing on social-first strategies and brand building across all channels DOJO, a Brazilian-based agency owned by partners Rodrigo Toledo and Thiago Baron, continues its international expansion project arriving now in the world’s leading advertising industry. With an eye on […]
Industry’s largest synchronized corporate impact day unites over 26,000 employees across the globe in giving back to local communities and charitable causes VML continues its longstanding tradition of an agency-wide day of community service, when offices close their doors to normal business and VMLers head into the community to give back. More than 26,000 people […]
Seasoned digital storytelling executive brings experience in immersive content and strategic partnerships NeoPangea, a leading creative agency specialising in interactive experiences and digital innovation, has announced the appointment of Jen Wallace as Vice President of Marketing & Client Strategy. Wallace joins NeoPangea after a distinguished career at National Geographic, where she spent nearly 2 decades developing […]
YoPRO launches a bold new campaign in Spain using its brand ambassador like never before. Most brands working with athletes show them doing what they do best: dominating and winning. But YoPRO is not like any other sports brands. They don’t celebrate perfection, they celebrate progress and progress is never a straight line. It’s messy, it’s […]
Influencer Campaign Will Demonstrate Power of Swag for ‘Kick-Ass’ Internet Brand Joybyte, the influencer-led social marketing agency, has won the influencer management business for Sticker Mule, the Internet’s favourite custom printing company. Joybyte will manage influencer strategy, activation and promotions and be responsible for 20 to 40 influencer activations per month. The agency will scout, vet […]
Independent, international branding and design agency Lonsdale has announced the promotion of Anjali Vasudevan to Strategy Director in its Singapore office. This appointment recognises Vasudevan’s exceptional contribution to Lonsdale Asia’s growth since joining the agency in 2022, and reflects the group’s commitment to nurturing talent from within. She will lead strategy for the Singapore hub, […]
Promotes Ali Olson to COO, Taps Gayle Malcolm as VP of Client Success The Social Lights, a leading social-first marketing agency, today announced a strategic restructure focused on social intelligence and continuing to scale fast-growing influence services alongside key leadership appointments. Ali Olson has been promoted to Chief Operating Officer, joining the agency’s all-female executive […]
President’s Choice food products have been staples in kitchens across Canada for over 40 years. Yet the private label is no longer defined by food alone. From healthcare to banking, today’s PC offers Canadians a world of products and services. And that world comes to life in epic fashion in its new campaign. ‘Possible lives […]
