Shock Absorber, the UK’s number one sports bra brand, has launched a new digital-first campaign to grab attention, educate and encourage women to look after their breasts whilst exercising. Running for eight weeks from October 24, the campaign leads with a high-energy 60 second video that will appear on Facebook, humorously detailing the effect […]
Elephant Atta will bring Diwali celebrations to Leicester in 2018, with an experiential campaign and sponsorship of the iconic big wheel. Developed by brand experience agency, ignis, Elephant Atta will invite festival goers to make their own delicious Cha-pizzas from a bespoke Citroen H van. Delicious pizza toppings will give visitors the chance to create […]
Produced along with M&C Saatchi and Electric Lime Films (EL° Films), the film’s essence is a love story between a man and the luxurious lifestyle of Mamsha. A man of today, drifts through his days, looking for something he vaguely feels is missing in his life – he walks the beach, he drives the island, […]
Customer engagement agency STACK has announced the appointment of Merkle’s Andy O’Brien and Ian Skinner to expand its management team. O’Brien will join as Head of Data Planning and Skinner will become Head of Data Science. Both will work across strategic clients and report to Chief Data Officer Mark King, who joined in March as […]
Ebiquity, a leading, independent, marketing and media consultancy, announced the global expansion of their Agency Selection & Management service, which is part of the Media Management practice. Ebiquity’s Media practice provides the most comprehensive, end-to-end agency selection framework and process available globally, with over 200 national, multi-market, and global pitches since January 2016. The Media […]
Publicis Groupe announced the appointment of a management team in the Nordics as well as local leadership at a Groupe level across Sweden, Norway and Denmark. These appointments are part of Publicis Groupe’s ongoing implementation of its country model. At a regional level, the new Publicis Groupe Nordics management team comprises the following leaders, reporting directly […]
Above+Beyond, the independent creative agency for the audience age, has been appointed as retained creative agency for life insurance brand, Beagle Street, following a competitive four-way pitch run by the AAR. Beagle Street (part of BGL Group, a leading digital distributor of insurance and household financial services which also owns comparethemarket.com) was founded in 2012 […]
Spiced Caribbean rum brand The Kraken is launching an interactive out-of-home (OOH) campaign using augmented reality (AR) to invite people to star in their very own advertisement with the mythical sea beast. Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight day campaign breaks across Ocean’s The Loop city […]
Habito, the pioneering online mortgage broker, has unveiled the next phase of its new disruptive advertising campaign ‘Hell or Habito’, led by Uncommon. Following on from the roll-out of OOH activity on 10 September and the first TV ad on 24 September, a second TV ad is being released continuing the ‘Hell or Habito’ […]
A holiday for the independent businesses: METRO’s “Own Business Day 2018” on October 9 gave special attention and appreciation to business owners around the world, who offered more than 380,000 specials to their customers on that day. In 24 METRO countries, several campaigns provided more visibility and attention for them. Highlights include the “The […]