Bank of Ireland has unveiled a major new integrated marketing campaign. This latest work marks another significant step in its Brand transformation and commercial marketing strategy, focused on growing their Customer base and strengthening brand relevance in a fiercely competitive market. Developed in collaboration with The Bank Collective by WPP, featuring Folk VML as creative […]
Coca Cola Company Marketing Director for Alcohol Ready to Drink, Ioanna Topali, opens the lid on her Product of the Year 2025 winner and tells the story of an iconic brand collaboration. A: Jack Daniel’s & Coca-Cola is a ready-to-drink canned cocktail launched in Great Britain in March 2023, inspired by the classic Jack & […]
Too Good To Go, the world’s largest social impact company and marketplace app tackling food waste, today announces the appointment of Federico Vazquez as Chief Marketing Officer. Federico brings two decades of international marketing leadership from global marketplaces and food delivery platforms, including Delivery Hero and OLX Group. He joins Too Good To Go from […]
Nostalgia drives almost three quarters of confectionery spend – new research You can’t beat a classic… In a new online survey carried out in June 2025 by Product of the Year, nostalgia (73%) was overwhelmingly voted in as the key trend motivating confectionery spend. Photo by Jana Ohajdova Confectionery products that have functionality, are plant-based or healthy were […]
CTV Innovation Leader to Spearhead Continued Global Growth ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, proudly announces the promotion of Sarah Lewis to the position of Global Vice President, CTV, effective immediately. In her expanded role, Lewis will continue leading the CTV Innovation Team while taking on additional responsibility for developing and […]
Strategic media healthcare agency CMI Media Group, a WPP company (NYSE: WPP), is proud to announce the inaugural European event, Agility Berlin: Transformative Thinking, Rx Precision in Healthcare Marketing, featuring Martin Strobel as keynote. Strobel is an Olympic medalist athlete who competed for HBW Balingen-Weilstetten, and the Germany national team, where he won the European […]
Brandon, a leading healthcare marketing agency, has released new proprietary research that redefines how healthcare brands should engage aging consumers as the longevity economy accelerates. The comprehensive study, The Future of Healthy Aging: How Healthcare Brands Can Lead in the Longevity Economy, offers deep insights into the evolving needs, preferences, and expectations of today’s aging population. […]
DUDE Wipes, the flushable wipe brand and a leader in the bath tissue category, is continuing its run of irreverent marketing with the launch of its new national campaign: The Evolution of Wiping. The campaign marks the latest iteration of DUDE Wipes’ beloved “Best Clean, Pants Down” platform, which first debuted in 2023. The work takes viewers through a […]
The fast-food chain achieves 119% uplift in attention in Beta campaign featuring GumGum’s new motion-led ad solution, Velocity GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format. Developed by GumGum and launching this week in Europe, […]
Agency Cornett crafts a confident, convincing case for spontaneity Typical tourism marketing calls on visitors to meticulously plan visits around their city’s popular tourist spots. Visit Dublin Ohio and agency Cornett are taking a different approach with a new campaign that encourages travelers to ditch the planning and “just go,” assuring a satisfying, unforgettable experience no matter where they […]