New Work from Preacher, RSA Films and Director David Dobkin Kicks off NFL Season Comcast’s Xfinity has reunited comedy icons Owen Wilson and Vince Vaughn with director David Dobkin to kick off the fall sports season and launch the best destination for sports viewing and streaming. Nearly 20 years after Wedding Crashers first premiered in theaters, the […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new programmatic partnership with leading advertising company ELAN Media, which operates premium DOOH inventory across Qatar’s most sought-after locations. The partnership spans ultra-premium shopping destinations and high-impact roadside locations including Mall of Qatar, Doha Festival City, Place Vendôme Qatar and […]
Global marketing effectiveness and foresight consultancy, Gain Theory, today released a new report ‘Creative Effectiveness Decoded: A Guide to Data-Informed Creative Impact’ revealing that by implementing a best-in-class creative effectiveness approach, brands can achieve up to 30% improvement in advertising’s impact on sales. For a company with $1 billion in sales and a $50 million […]
Offbeat OOH campaign created by DUDE Milan and DUDE Design elevates the iconic biscuit into a symbol of inclusivity and uniqueness with a limited edition packet of imperfect biscuits and supporting campaign In an age of AI algorithms and social media filters, perfection is becoming the norm – but a bold new campaign by Italian […]
The AI-native retail media offering complements existing recommendation and advanced site search platform – following growth in Australia and New Zealand Particular Audience, an AI-native retail media and personalisation company, has announced the expansion of its retail media capabilities to the UK and Europe. Combined with its existing recommendation and advanced transformer-based site search platform, […]
Seasoned performance marketer joins the company at a pivotal moment for the partner marketing industry impact.com, the world’s leading commerce partnership marketing platform, announced today the appointment of Anthony Clements as UK Country Manager. In his new role, Clements will be responsible for leading impact.com’s operations in the UK where the company has seen exceptional […]
Superstar Creative Joins Shop During Period of Strong Growth, Creative Recognition Latest Bold Hire Marks Agency’s Third Anniversary in NYC Zulu Alpha Kilo (Z.A.K., NY), a full-service creative agency, has announced that Chris Colliton, executive creative director at Droga5, NY, will join the agency’s New York office as executive creative director effective September 2. Colliton is one of […]
Addition of Powerhouse Creative Aligns with Agency’s Aggressive Growth Yes&, the independent, fully integrated marketing agency, has named Jason Gaboriau its new executive creative director. An award-winning industry veteran who has served in senior creative roles with some of the industry’s most admired creative shops, Gaboriau will expand the agency’s creative capabilities and industry footprint […]
Award-winning creative leader to join agency’s senior creative team VML UK today announced the appointment of Sanjiv Mistry as Executive Creative Director. Mistry will report to Chief Creative Officer Ryan McManus and work across the agency’s diverse client portfolio. Mistry brings nearly two decades of creative leadership experience to VML, having built a distinguished career […]
Created by DUDE London, ‘Our House is not a Home’ highlights shocking living conditions in temporary accommodation for families – and the devastating impact on children’s futures What is the definition of a home? For many people, it’s four walls and a roof over one’s head. But homelessness charity SHELTER is aiming to challenge this […]