Expansion of YouTube CTV ads measurement key step forward for global Nielsen ONE strategy Nielsen, a global leader in audience measurement, data and analytics, will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE […]
Today ITV announce that Tom Houser – formerly a Creative Director at the BBC and Uncommon London – will join ITV Creative as Executive Creative Director in March. Along with Niki Garner, Director of ITV Creative, he’ll be part of the leadership team of ITV’s in-house creative agency. Tom has previously led award-winning accounts including […]
Campaign measurement specialist Brand Metrics hires Robby Kraai to develop and scale the company’s CTV product offering Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today announces the appointment of Robby Kraai as part of the company’s ongoing expansion into CTV. Assuming the role of Head […]
Extraterrestrials Finally Make Contact with Distracted Earthlings By Launching a Squarespace Website Squarespace (NYSE: SQSP), the design-driven platform helping entrepreneurs build brands and businesses online, today revealed its 10th Super Bowl campaign directed by Martin Scorsese. The 30-second spot, titled ‘Hello Down There’, will run during the first half of Super Bowl LVIII on Feb. […]
adam&eveDDB has made three new appointments to its senior team in order to boost growth with new and existing clients, bring extra depth to the agency’s new business offer and to strengthen client partnerships. Sam Lecoeur is promoted from Growth Director to Chief Client Officer; Annabel Barry moves up from New Business Director to Head […]
New immersive iGaming business Playnetic has appointed Clarion Communications to handle its PR activity. Playnetic create innovative content that delivers an immersive gaming entertainment experience, powered by a strong team of experienced content creators and developers across multiple studios. The company will be making its debut at the biggest global showcase event in the iGaming […]
Stellar line-up of celebrities will host one-of-a-kind sessions to empower young people EE, the UK’s largest subscription business, has partnered with a stellar line-up of celebrities, influencers, and experts to launch EE Learn Live, the brand’s inaugural festival of learning designed to empower and inspire secondary school students. Popping up at 180 Strand in London […]
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Independent full-service agency St. John has launched new work for wireless brand PureTalk, president/COO Jeff McCurry announced. The agency’s production arm, Nectar Studios, collaborated on the campaign. The objective is to encourage people to switch to PureTalk, which is a veteran-owned, 100%-American-based wireless provider that uniquely shares and reinforces the target’s hard-working, American values. The […]
In a stunning showcase of digital artistry, Nissan Middle East recently revealed a CGI masterpiece featuring the iconic Patrol lineup on the billboard of City Walk Dubai. This viral video seamlessly integrates cutting-edge technology with a creative vision, portraying the Patrol against dynamic, surreal landscapes that mirror its robust elegance and advanced features. Crafted using […]