As images of children in war zones once again flood the news, a quiet doll in Disneyland asks us not to look away To mark the 80th anniversary of the atomic bombing of Hiroshima, Ben Cohen—co-founder of Ben & Jerry’s and longtime activist—quietly staged a cultural protest that is now gaining global attention. On August […]
Independent creative agency Superdigital announces its latest multi-platform effort – an experiential activation to launch the never-seen-before Magic: The Gathering and Marvel’s Spider-Man collection with first looks and welcome decks at this year’s San Diego Comic-Con (July 24-27th). As a first for Magic and Marvel’s ongoing partnership, the experience transported Comic-Con attendees to Spider-Man’s New […]
GeneDx, a leader in delivering improved health outcomes through genomic insights, just launched a bold, new national campaign to spotlight a healthcare crises—the underdiagnosis of pediatric rare diseases. Created in partnership with DCX Growth Accelerator, the campaign confronts the reality that too many families are stuck in an endless cycle of referrals, repeating testing, and left […]
Agency to optimize DTC growth for one of the fastest-growing cookie brands in the U.S. Digital commerce agency Goodness announces that it has been named Direct-to-Consumer Agency Partner and Digital Creative Partner for cookie brand Tate’s Bake Shop. Through modernizing their entire DTC operation, Goodness will provide a more seamless, efficient and intelligent customer journey, […]
After 15 years of designing and crafting for aspirational brands, creative studio Butterfly Cannon is further expanding its offer in the brand communications space. The shift has come organically, driven by client requests to bring the same level of beauty and craft into their storytelling across more channels, with an enhanced focus on digital and social […]
A UK-first, the service leverages esbconnect’s GDPR-compliant database of 17m UK email addresses to identify and convert unknown website visitors through email Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool, Optivo. In a UK first, Optivo enables brands to retarget anonymous website visitors not on their CRM system with an email. […]
B&B studio has worked with The REAL Co. on a refresh of its REAL brand identity and packaging design, empowering the brand’s ambition to become the definitive alcohol-free choice for modern wine drinkers. The new design brings greater clarity and credibility across the range, combining a simplified system with meaningful messaging and a more considered […]
Industry Veteran Brings 25 Years of Programmatic and AI Leadership Experience to Drive Growth and AI Adoption Across the U.S. and Canadian Markets U.S. CEO Sean Cotton to assume consulting role with Coegi Coegi, a leading digital media agency owned by True Independent Holdings (TIH), today announced the appointment of Tessa Ohlendorf as President, North […]
Heathrow is launching a new campaign encouraging travellers to enjoy its unmatched retail shopping experience before flying off on holiday. “Be spoilt for choice”, was devised by creative agency St Luke’s and will run across digital channels in London and South East England between 11 August and 15 September initially, with plans to roll out […]
A model village on the Isle of Wight has installed tiny replica solar panels across three of its iconic houses. The playful yet thought-provoking display mirrors the growing adoption of solar panels in real UK homes, with one in 20 UK households already generating electricity through solar panels.² Clarion partnered with the brand Wickes to […]