The Vision for “The Power of You”: One Commercial for Every Customer, Making Them the Hero Forget swag. Forget postcards. 8×8, Inc. (NASDAQ: EGHT), the industry’s most integrated platform provider for customer experience (CX), today unveiled “The Power of You” – a bold new campaign redefining personalized B2B engagement. 8×8 is replacing one-size-fits-all outreach with […]
By merging Communications, Culture, and People into one unit, the new structure reinforces the agency’s role in shaping the future of the industry Droga5 São Paulo has announced the restructuring of its Culture & Communications department, now supported by a fully dedicated team focused on enhancing internal culture and strengthening the agency’s institutional presence. The unified […]
DUDE London humorously highlights dedication of Real Betis supporters in comic film promoting train travel during La Liga 2025 Picture this: a sunlounger, a sandy beach, the sea twinkling in the distance, the gentle clink of ice in a cold drink. A summer holiday doesn’t sound like a scenario most people would need rescuing from […]
Vault49, the independent brand and innovation agency, announces the promotion of Spencer Ryan to CEO. This marks the first time the company has appointed someone to the role. Spencer has been with Vault49 for seven years, leading agency operations since 2020. She became a partner in 2022, recognizing her lasting impact on the business. Before […]
Yes&, an independent, fully integrated creative agency, has recruited veteran agency financial executive Avigail Schlosser to serve as its new chief financial officer (CFO). Schlosser brings more than 20 years of experience in driving financial transformation, improving operational excellence and managing strategic growth for marketing agencies as they aggressively expand their industry footprint. The addition of Schlosser […]
Ads Feature Nonstop Travel to Rhode Island, the Airline’s Largest Market Breeze Airways, the premium leisure carrier connecting underserved cities across the U.S., is launching its first full-scale advertising campaign, “Proudly Serving Underserved Markets.” Created in partnership with independent advertising agency, Walrus and Breeze partner Visit Rhode Island, the campaign playfully conveys to travellers that […]
Award-winning design and technology company, Athlon has partnered with The Peak15 Group, a large care and support provider, to launch Big Life Adventure, a first-of-its kind, inclusive social platform designed for adults with learning difficulties and/or autism. The platform, created with and for the learning disability community, offers a safe, AI-powered space for building friendships, […]
July 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
San Diego creative agency Raindrop has launched a humorous campaign of TV commercials for Grand Tongo, the great-smelling, powerful, DEET-alternative mosquito spray brand now available in-store at Target and on Amazon.com. In the first of two offbeat TV spots, “Lost City of Tongo,” an Indiana Jones-styled adventurer and his goofy child sidekick, Porky, stumble through the jungle and […]
Created by Worth Your While, Britain’s Ethnicity Bill highlights the £3.2bn gap in earnings with gigantic OOH receipts and a ‘Receipt Generator’ designed by Planes Studio A report on Living Standards by the Resolution Foundation found that Black, Asian and ethnic minorities losing out on an estimated £3.2bn every year in earnings thanks to the ethnicity pay […]