Sky has launched a UK-wide digital out of home (DOOH) advertising campaign to support the launch of its new wireless home entertainment service Sky Q. The campaign will target commuters along popular routes with contextual messages that will be programmatically delivered. Using location and audience mapping data the ad campaign mirrors Sky Q’s message of […]
In this recent spot for the new 2016 Honda Civic directed by Ray Tintori, the fresh musical stylings of Moses Sumney are brought to life in a 360-degree viewing experience. Set in a stark industrial warehouse, the Los Angeles-based musician freely improvises, dancing in the background, providing harmonizing vocals in the foreground, and tapping the […]
Find out how long the world would survive if you were patient zero in a devastating smallpox outbreak as part of the online marketing for Ubisoft new Tom Clancy game. The end-of-society simulator, which is called Collapse, was created by BETC Paris to promote Tom Clancy’s The Division, an open-world third person shooter game set […]
In an effort to promote its new ZPump 2.0 running shoes, Reebok created an outdoor ad that allowed pedestrians to win a free pair of shoes—provided they could run fast enough. Installed in Stockholm, Sweden, the outdoor ad by creative agency Animal, came equipped with a built-in tracker that could detect and measure the speed of […]
Hunterlodge Advertising has been appointed as the integrated marketing partner for Henley Business School following a competitive pitch. The scope of work will cover strategy, creative, advertising and digital to support the development of the School’s brand nationally and internationally through creative campaigns, targeted profile raising and effective use of media. As one of the […]
More than one in five British adults now say they use ad-blockers, according to the latest research from the IAB. The IAB’s Ad-Blocking Report, conducted online by YouGov, said 22 per cent of British adults are using ad-blocking software – a rise from 18 per cent in October. The highest level of ad-blocking takes place […]
Snapchat has caught up with Facebook in the arms race for video views, revealing that users of the service now watch 8bn videos on the app each day. The social powerhouse emerged as a serious contender in the video space in 2015, when it revealed its views had tripled to 6bn between May and November […]
HTC has released eight online ads which bring classic and modern video games to life to promote the company’s virtual reality headset, Vive. The videos, created by B-Reel, see people on the street accosted by actors dressed as video game characters and features, including the rectangular paddles from Pong and sweets from Candy Crush Saga. […]
Heineken unveiled a new integrated global marketing campaign known as “There’s more behind the star.” Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand. The new US and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. Launching in […]
The entry deadline to the 18th annual International Food and Beverage (FAB) Creative Excellence Awards has been extended to March 15th, 2016. The FAB Awards recognizes the crucial contribution that superior creative and effective work makes to build brands in the Food and Beverage industry. On the threshold of its eighteenth year, the FAB Awards […]