Beavertown announces Defiant as new agency partner

Defiant’s remit will include development of a new brand positioning and new creative platform

Beavertown Brewery has announced the appointment of Defiant to develop a new brand positioning and a new creative platform.

Defiant’s remit includes evolving Beavertown’s masterbrand positioning and developing a new campaign platform. The focus will be on helping bring greater cohesion across the Beavertown range of beers and in turn helping grow fame for the masterbrand.

Tom Rainsford, CMO of Beavertown Brewery, commented: “Defiant quickly understood the question that needed answering and worked with us to make something that has longevity and excites. Their creativity and strategic insight have been invaluable, and we’re excited to see how this new partnership will shape the future of Beavertown.”

Will Poskett, Founder of ‘Defiant’, said: “Beavertown has been on our bucket list of brands to work with for years. A brand brimming with fearlessness and creativity. And they are lovely people to work with. We can’t wait to show the world what we have been up to, later in the year.”

Source: Defiant

  Agency, Agency Partner, Appointment, Beavertown Brewery, Defiant, Marketing