Beiersdorf hand Labello’s digital account to Stack & launch new campaign

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Beiersdorf’s leading lip care brand brand, Labello, has appointed Stack to handle its global digital account.

The agency were briefed with delivering a socially-activated digital campaign to support worldwide TV activity for Labello’s new lip butter range and its new proposition: “too good not to share.”

The campaign comprises of a series of films that show how friends can demonstrate that they care for each other by sharing the feel-good factor of applying Labello lip butter.

Labello_2_webTo amplify this activity, people are also encouraged to upload images of Labello being applied between friends and share them across social media channels – particularly Facebook and Instagram – with the hashtag #gimmelipbutter in order to win prizes.

The campaign launches this week across 13 countries and will run throughout 2015 and 2016. Iain Hunter, ECD at Stack, said: “Labello has bold ambitions and we are confident that this innovative and fun campaign will help them achieve their goals.”


Agency: Stack
Executive Creative Director: Iain Hunter
Art Director: Natalie Sutton
Copywriter: Dan Smith
Production Company: Gas & Electric
Director: Naroop
Strategist: Alvario Carballido
Account Manager: Christian Linton

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