A collaboration between L’Oréal Paris and Karl Lagerfeld pays homage to the iconic designer

A collaboration between L’Oréal Paris and Karl Lagerfeld pays homage to the iconic designer

A new collaboration between L’Oréal Paris and Karl Lagerfeld – pays homage to the iconic designer – with the launch of a makeup collection, Karl Lagerfeld X L’Oréal Paris. Feminine and chic with a singularly “rock n’ roll” edge, the launch campaign by McCann Paris, unites the brand’s DNA with the DNA of the visionary designer. Known […]

Teads research reveals beauty & skincare consumers prefer sustainable, suitable and inclusive products

Teads research reveals beauty & skincare consumers prefer sustainable, suitable and inclusive products

Teads, The Global Media Platform, unveils the digital world and new technologies are radically “disrupting” the beauty/skincare consumer journey. Sustainability, suitability and inclusion are the 3 values are the top drivers of their purchase path. A new study through Global Web Index (GWI) unveils buying behaviour, advertising influence and the role of technology for global […]

M.A.C champions diversity and individuality with Studio Fix cosmetics experience

M.A.C champions diversity and individuality with Studio Fix cosmetics experience

Embracing the huge variety of skin types and supporting self-expression among make-up wearers, M.A.C cosmetics has launched the Studio Fix Stick Foundations range in over 33 shades.  Bringing this new range to life, the cosmetics brand is running the Studio Stick Foundations experience in Liverpool from 2 to 6 October to acknowledge people’s differences and […]

Nature takes over London’s Covent Garden in Burt’s Bees’ installation

Nature takes over London’s Covent Garden in Burt’s Bees’ installation

Nature takes over Covent Garden as beauty brand Burt’s Bees has launched an immersive installation promoting its sustainably made, 100% natural origin Tinted Lip Balm range. The installation has been created and is managed by Omnicom Media Group UK’s DRUM, in partnership with Graffiti Life and The Dirty Fingers Club. It is located in London’s Covent […]

Household objects get a voice in chilling campaign against domestic violence for Avon

Household objects get a voice in chilling campaign against domestic violence for Avon

A recent UN report states that the most dangerous place for women is their own home. This is the insight used for a chilling awareness campaign titled ‘You Are Not Alone’ from Brazil, which aims to highlight domestic violence by telling stories of distress from the perspective of the only eyewitness: an object inside that house. The objects chosen […]

L’Oreal Paris and British Vogue smash preconceptions about ageing with new “The Non-Issue” campaign

L’Oreal Paris and British Vogue smash preconceptions about ageing with new “The Non-Issue” campaign

In response to a youth obsessed culture, where women over 50 still feel increasingly invisible, L’Oreal Paris and British Vogue have partnered to launch “The Non-Issue” issue – a publication first, jointly-created by McCann London and McCann Paris to ensure that age should no longer be an issue. “The Non-Issue” issue, which will be included […]

Sephora and Wildbytes Unveil the Future of Shopping with an Intelligent Mirror

Sephora and Wildbytes Unveil the Future of Shopping with an Intelligent Mirror

Sephora and experiential innovation agency Wildbytes unveil the future of retail by taking personalisation to the next level. In a world first for the international beauty chain, it has installed an intelligent digital mirror in its flagship store in Madrid, on the exclusive Calle Serrano. Powered by artificial intelligence, it delivers hyper-personalised experiences and product […]

Avec creates brand identity for Care, a new DTC skincare brand

Avec creates brand identity for Care, a new DTC skincare brand

New York branding and digital agency Avec creates brand identity for direct-to-consumer skincare start-up Care, showcasing the simplicity and efficacy of the new product line.  Care launched with five straightforward, high-performing skincare products: a cleanser and toner, two moisturisers, a night serum, a lip and eye cream, as well as a sunscreen that will launch in the early spring. […]

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