Seize your sun: Pearlfisher creates a bright new brand design and future for Coppertone

Seize your sun: Pearlfisher creates a bright new brand design and future for Coppertone

Pearlfisher is reigniting Coppertone’s sun-kissed spirit to help people positively ‘seize the sun’ as it gives Beiersdorf’s iconic sunscreen brand a fresh, bright and modern new look. As one of the original suncare giants, many people have their own memories of “Coppertone summers”. However, the suncare sector had, in recent years, become an SPF race, […]

Nivea Men pastiches Dostoevsky classic The Double for new ad campaign

Nivea Men pastiches Dostoevsky classic The Double for new ad campaign

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/DOUBLE-FINAL.mp4[/KGVID] Nivea Men has launched a comical new global ad for Nivea Men Crème exploring what a man would do if he met his double – a person who is exactly like him, but just a little better at everything. The online and social media campaign, created by Stack, is inspired by the […]

Beiersdorf hand Labello’s digital account to Stack & launch new campaign

Beiersdorf hand Labello’s digital account to Stack & launch new campaign

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/labello_gimme_competition_061015-1.mp4[/KGVID] Beiersdorf’s leading lip care brand brand, Labello, has appointed Stack to handle its global digital account. The agency were briefed with delivering a socially-activated digital campaign to support worldwide TV activity for Labello’s new lip butter range and its new proposition: “too good not to share.” The campaign comprises of a series […]