PR and social media communications consultancy WPR Agency, formerly Willoughby Public Relations, has appointed Rebecca Williams as consumer director.
Rebecca joins the Edgbaston-based agency having spent 10 years at McCann in Solihull where she headed up accounts including Oxfam, Robert Welch and McCarthy & Stone.
As consumer director at WPR she will be tasked with expanding the division and devising strategic campaigns that deliver tangible commercial benefits.
The appointment follows the publication of PRWeek’s Global Agency Business Report earlier this year, which saw WPR, which employs over 50 staff at its Birmingham head office, named the Midlands’ largest PR consultancy by revenue.
WPR managing director, Jane Ainsworth, said: “Rebecca’s broad range of sector experience across consumer accounts fits extremely well with our current portfolio. Clients are increasingly looking for channel-neutral strategies that deliver commercial results. We are committed to being an agency that goes far beyond media relations, providing an all-encompassing integrated approach, with performance and results at its core.”
Rebecca added: “WPR has an enviable reputation both in the Midlands and across the UK. It has long been known for creative campaigns that deliver national media coverage and engaging social content for some of the UK’s biggest brands. WPR’s status as a Facebook account-managed agency and a Google Partner means the tools available to us to reach consumers are unmatched by many of our competitors.”
Source: WPR Agency