Branded3 won Best Large SEO Agency and Best Content Marketing Campaign at last year’s UK Search Awards – its social media, content and search marketing capabilities will be enhanced by Edit’s data science and technology teams.
Combined with Edit’s two decades of data driven media, CRM and marketing technology experience, the agency will deliver an end-to-end service for clients. Edit was itself formed in March this year following the merger of Response One, Amaze One and Occam.
Edit and Branded3 staff will remain in their respective Bath, Leeds and London locations, and the agency will be headed up by Edit’s CEO Damian Coverdale, with Branded3’s former CEO Tim Grice taking the role of Chief Media Officer. The merger will officially take place on 1 August.
Edit’s CEO Damian Coverdale said: “Both agencies have always worked closely together, but we believe that uniting Edit’s existing CRM, data, tech and media specialisms with Branded3’s SEO and content marketing expertise will create a single world-class digital and data agency that offers a truly unique proposition within the market. The merger will give us a greater presence across different parts of the UK, and it will enable us to expand our offering to clients – delivering results across the entire consumer journey, from awareness and acquisition to retention, repurchase and advocacy. I’m hugely excited at the possibilities this will open up.”
Chief Media Officer at Edit Tim Grice said: “We’ve always believed that growth brings opportunity – from a Branded3 perspective this merger will make us five times bigger overnight, and enable us to work in exciting new ways. Being able to better utilise the data and technologies at Edit will mean that when it comes to search we can deliver even more impact for clients – offering them a single touch point for multi-channel campaigns involving a broad range of integrated services and specialisms.”
Source: St Ives Group