The GumGum Platform™ and Mindset Graph™ connect contextual, attention, and creative to deliver relevant, privacy-respecting ads that enhance user experience and empower brands to drive outcomes GumGum, the contextual-first technology leader transforming digital advertising, today announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum […]
The partnership will enable non-endemic ad partners to present online customers with relevant offers at checkout Nectar360, which operates the UK’s largest and most recognised coalition loyalty programme in Nectar, and a Retail Media Network that spans Sainsbury’s and Argos has partnered with Rokt, the leading e-commerce company using machine learning and AI to make […]
Children’s audio tech brand Yoto has revealed its first global TV campaign, running across the UK, US, France and Canada, with other markets to follow. The charming and uplifting TV ad, created by Insiders, builds on the brand’s platform of ‘For ears with a mind of their own’, showcasing how Yoto’s flagship Yoto Player – […]
New creator platform will streamline relationships and communications with influencers, simplify campaign management, and provide flexible payment options to creators impact.com, the world’s leading partnership management platform, today announced it will power the creator technology for VistaPrint to streamline direct relationships with creators and influencers. The program will provide access to valuable performance insights, and […]
Research from LG Ad Solutions and MediaScience Shows That Integrating CTV Video, Native, and Mobile Video Enhances Campaign Effectiveness LG Ad Solutions, in collaboration with MediaScience, today released a groundbreaking study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates that integrating CTV Video, Native, […]
The experienced ad tech professional brings two decades of experience to the role, including 10 years focused on CTV As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its rapidly-expanding team. Alysha is US-based, and […]
Latest Commerce Creator Lighting Survey by URLgenius & impact.com Identifies Creator and Brand Insights Poised To Shape The Season Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey¹. The findings spotlight new opportunities for Brand Marketers to […]
Includes “Bias Breaker” tech tackling bias in Gen AI images The Brandtech Group is leading the marketing industry by unveiling a raft of initiatives to promote and set boundaries for the ethical use of generative AI. These include a blueprint for creating an ethical Gen AI policy, and proprietary technology that tackles bias in foundation […]
SeenThis introduces more sustainable video advertising to the Japanese market, while increasing campaign performance. Adaptive streaming technology company SeenThis today announces its arrival in Japan with the opening of an office in Tokyo. With the move, SeenThis is expanding its presence in Asia, following the launch of several successful campaigns in Japan. Access to SeenThis’ […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of campaigns in the past 18 months. This is the highest growth rate […]
