Created by mortierbrigade – a by The Network member – and directed by Czar’s Lionel Goldstein to mark ‘Employee Day’ in Belgium, the tongue-in-cheek spot highlights the gender pay gap in Belgium and around the world Behind every successful man stands a woman, goes the age-old saying. But ZIJkant, a progressive women’s movement dedicated to […]
Elizabeth Arden has launched a national multi-channel campaign titled “SmarterRetinolTM,” created in partnership with agency Terri & Sandy. The innovative campaign highlights Elizabeth Arden’s Retinol + HPR Ceramide Capsules Serum through a compelling visual metaphor to showcase the benefits of sealed capsule technology in delivering superior skincare results. Launching this month, the integrated campaign spans […]
With 96% of its menu free of artificial preservatives, coloring or scents, brand takes a provocative tone to highlight the quality of its ingredients Burger King® presents the campaign ‘No LaBK’ an initiative that conveys the brand’s continued commitment to using as few artificial ingredients as possible – 96% of the menu is already free of […]
Ever wondered what the biggest rockstars in history demand before a show? Private jets, white tigers, or M&Ms of every color except brown? Turns out, no matter how wild the requests get, there’s always one thing in common: Budweiser. The iconic global beer, which has always stood alongside the biggest names in music, is celebrating […]
UK ad agency, Insiders, today announced its collaboration with Taskrabbit, the marketplace that connects people who need help around the home with skilled Taskers from their local communities, on a new brand campaign launching this week. The clever and witty ads play on the idea that we’re our own worst enemies when it comes to […]
“Color on Tour” blended experiential marketing, influencer engagement, and AR tech to boost awareness and purchase consideration When Schwarzkopf launched its Keratin Color at-home hair color line, it faced the familiar challenge of standing out in a crowded category. Consumers in this sector are inundated with products promising professional-quality results in their home beauty battlestations. To get […]
As concerns about technology’s impact on mental health continue to grow globally, Vivo, Brazil’s leading telecommunications company, has partnered with leading Brazilian advertising agency Africa Creative to launch a thought-provoking campaign addressing smartphone addiction. The “Toxic Relationship” campaign uses Olivia Rodrigo’s 2021 hit song “jealousy, jealousy” to draw attention to the psychological impact of excessive […]
Brazilian Visual Arts Studio Creates 100% Hand-Carved Wooden Key Visuals, Animation, and To Include a Pop-Up Book for Initiative Supporting Coastal Communities Visual arts studio Black Madre and Africa Creative advertising agency have unveiled their latest masterpiece, a breathtaking handcrafted campaign for Corona’s “Fisherman Storytellers’ initiative. The campaign, by Brazil’s Africa Creative agency, transforms traditional […]
Directed by Nitram through HAMLET the campaign spotlights the internet provider’s hassle-free services – free from cables, ties or technicians – with surreal humour Despite living in a digital-first world, getting online is still a long and complicated process, involving complex set-ups, hidden fees and frustrating delays. Which is why a fast and flexible connection […]
Lumineux is taking on the giants in the oral care industry with the promise of a better-for-you line of products that whiten without using harsh abrasives or chemicals and taking its message to consumers in a new advertising campaign. Created by Yard NYC, the initiative solidifies Lumineux’s stance against the longtime tradeoffs of the category […]