ignis’ first work for Fuller’s London Pride for Asahi UK

ignis’ first work for Fuller’s London Pride for Asahi UK

Integrated agency ignis has unveiled its first work for Asahi UK after its pitch win earlier this year. Fuller’s London Pride, the flagship beer of the Griffin Brewery brewed in Chiswick, celebrates its 60th anniversary this year and in recognition of this, ignis has executed a takeover of the Old Street Digital Canvas.  Consumers who pass […]

Jose Mourinho Is No Longer The Only Special One, In New Advert For Paddy Power Games

Jose Mourinho Is No Longer The Only Special One, In New Advert For Paddy Power Games

Paddy Power Games have today launched a new campaign for its Daily Jackpot product, starring legendary football manager Jose Mourinho. The Portuguese – who famously dubbed himself the ‘Special One’ upon his appointment as Chelsea manager in 2004 – has his tongue firmly in cheek throughout the video, as he delivers a typically Paddy Power script. The […]

isobel hires Lucky Generals and BBH creative duo

isobel hires Lucky Generals and BBH creative duo

Independent creative agency isobel, has boosted its creative department with the hire of Lance Boreham and Tom Dyson as a new creative team. Before joining isobel, Dyson worked as a creative at Lucky Generals where he produced work for Paddy Power, Yorkshire Tea and Yopa, as well as the Mariah Carey Hostelworld campaign. Borham worked […]

DOOH content and advertising working together ramps up engagement by five times – new Ocean study

In a UK first, neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH drives up eye dwell times and engagement Viewing DOOH ads and content in outdoor environments increases brand affinity and awareness

DOOH content and advertising working together ramps up engagement by five times – new Ocean study

In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials as the fourth broadcast channel. With its […]

McCann Health Germany Makes Key Appointments To Leadership Team

McCann Health Germany Makes Key Appointments To Leadership Team

McCann Health today announced the appointment of Guido Körfer as President and Marc Henschel as Executive Creative Director of McCann Health Germany. Guido will provide business leadership for the agency’s growing team across all offices of McCann Health Germany and will be responsible for the management and development of all aspects of the business across […]

L’Oréal launches pioneering OOH sensory experience for YSL Beauty’s Libre, in partnership with Kinetic

L’Oréal launches pioneering OOH sensory experience for YSL Beauty’s Libre, in partnership with Kinetic

Kinetic, the UK’s leading Out-of-Home media agency, and WPP media agency Wavemaker, have partnered with L’Oréal to launch YSL Beauty’s bold new fragrance, Libre, with a captivating immersive campaign. The launch is the biggest for the beauty brand since it released its best-selling perfume Black Opium in 2013. Passers-by will be able to indulge in […]

Three unveils world’s first holographic ad on the South Bank

Londoners get a glimpse of their connected 5G future Internet superstars bring to life the possibilities of Three’s real 5G Featuring London new music sensation, RAYE

Three unveils world’s first holographic ad on the South Bank

Giving the public an exciting glimpse of the future, Three UK has unveiled the world’s first holographic 5G ad today, to celebrate its game changing high speed 5G Broadband. In collaboration with some of the UK’s hottest new talent – whose careers have been shaped by the internet – the event brings to life the impact of […]

Wunderman Thompson Appoints Neil Dawson as Global Chief Strategy Officer

Wunderman Thompson Appoints Neil Dawson as Global Chief Strategy Officer

Wunderman Thompson, a WPP company announced today that it has appointed Neil Dawson, Global Chief Strategy Officer. Neil will report to Global CEO, Mel Edwards and will be based in London. As Global Chief Strategy Officer, Neil will be the driving force for the strategic leadership of the network going forward. Prior to this role, […]

Vicki Maguire Joins Havas London

Vicki Maguire Joins Havas London

Havas London announces the appointment of Vicki Maguire as its new Chief Creative Officer. She joins the King’s Cross-based creative agency following 10 years at Grey London, where she held the same role, and will start in January 2020. Maguire is one of the most high-profile and awarded creative leaders working in the industry today. […]