BITS OF FREEDOM CALLS OUT: STAY LOUD AGAINST SOCIAL CENSORSHIP

BITS OF FREEDOM CALLS OUT: STAY LOUD AGAINST SOCIAL CENSORSHIP

KesselsKramer creates campaign so critical voices stay heard on social media The time has come. This past Saturday, the new European law came into effect that better protects you against censorship, privacy infringement, and algorithmic bias. Bits of Freedom, in collaboration with KesselsKramer, is unveiling a new website where you can read what these laws […]

Horlicks Makes Long-Awaited TV Comeback

Horlicks Makes Long-Awaited TV Comeback

Iconic hot beverage brand Horlicks is returning to TV screens for the first time in 20 years via AdSmart from Sky. The first month-long campaign will launch on the 19th of February with the commercial airing in 30-second slots. Utilising Sky Media’s addressable targeting technology, the campaign will reach specific audiences in Sky and Virgin […]

Making a House a Home, KBC Bank Navigates the Pitfalls of Home Renovations

Making a House a Home, KBC Bank Navigates the Pitfalls of Home Renovations

New campaign by FamousGrey and HAMLET highlights the transformative journey of young homeowners as they renovate their new homes The journey of turning a house into a home is a big one. Today, leading Belgian bank KBC launch ‘Home Renovation Housing & Energy’ aimed at supporting homeowners in funding often complex renovations for sustainable and […]

How do you eat yours? – Cadbury breathes new life into iconic Creme Egg tagline in integrated campaign from VCCP

How do you eat yours? – Cadbury breathes new life into iconic Creme Egg tagline in integrated campaign from VCCP

Cadbury and its global agency of record VCCP London has today launched its latest film for Creme Egg as part of a fully integrated campaign which brings back the classic ‘How do you eat yours?’ tagline for the first time in 20 years. The campaign builds on the original message that everyone has their own way of eating […]

Plenty will fund the wedding of couples who make a “Vow To Clean” in new campaign

Plenty will fund the wedding of couples who make a “Vow To Clean” in new campaign

Because love is messy, Essity’s kitchen roll brand Plenty is proposing that “those three words we long to hear” are in fact “I’ll clean up”. Research reveals that British couples see cleaning as a desired act of love and that partners who clean for each other enjoy stronger relationships. So, in this new integrated campaign […]

Android and Ziwe invite everyone to find love, no matter what phone they have

Android and Ziwe invite everyone to find love, no matter what phone they have

Android partners with American comedian, writer and actress Ziwe Fumudoh to showcase how the stigma against green bubbles costs iPhone users love, through a series of real people interviews This Valentine’s Day, Android is launching a film called “Finding Love with Ziwe,” created by DAVID Miami, this time honing in on the taxing emotional cost phone […]

Dove campaign targets foreign tourists to question stereotypes created about women’s bodies during Carnival in Brazil

Dove campaign targets foreign tourists to question stereotypes created about women’s bodies during Carnival in Brazil

The initiative brings messages in several foreign languages to the streets, aiming to combat the objectification of the female body by visitors According to a groundbreaking survey by Dove, 80% of Brazilian women reveal feeling uncomfortable and disrespected by stereotypes about their bodies perpetuated by people worldwide. In support of combating this reality, the brand […]

Costa Coffee launches social campaign featuring comedian John Robins, inviting public to rename new ‘Hot Milkshake’ range

Costa Coffee launches social campaign featuring comedian John Robins, inviting public to rename new ‘Hot Milkshake’ range

Costa Coffee is shaking up the winter season with an invitation to its dedicated fans and the public at large to rename its new ‘Hot Milkshake’ range for 72 hours. In a move that underlines Costa’s commitment to innovation and customer collaboration, the Nation’s Favourite Coffee Shop* has announced a new social media campaign, ‘Hot […]

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