According to this map, Hooters is one of the US’s most famous brands, so a change of its well-known logo should be worth a mention—especially when one considers that it has been using the same one for 30 years. Atlanta-based design firm Sky Design has given the restaurant chain’s illustrative owl logo a makeover, to […]
Reebok knows that training doesn’t end when practice is over. MassMarket, Ryan Ebner and mcgarrybowen give two good reasons why. Mixed martial artist Rampage Jackson and Dallas Cowboys’ defensive end Demarcus Ware step it up for the latest in Reebok footwear. Ignoring the “Warning Signs,” the camera follows the exercising athletes as they cruise off […]
American Red Cross is encouraging babysitters to take Babysitting Basics online courses with a new advert created by BBDO Atlanta. Funny or Die director, Daniel Strange, worked with BBDO Atlanta to stress the disastrous possibilities of the child babysitting the babysitter. The campaign presents comedic worst-case scenarios happening under the watch of an unprepared caretaker.
Back in 2009 BBH dared to dream the impossible in a campaign for Robinsons. In ‘Imagine’, directed by Benito Montorio, the agency speculated how the people of the UK might react if a Briton was to win Wimbledon. Following Andy Murray’s victory in straight sets against Novak Djokovic, we need wonder no more – and […]
Ad Week
Not long ago, many people would have loved to have a direct line to LeBron James’s answering machine—to leave him a nasty message, or 10. Times have changed, to the point where many people might actually congratulate James on his second NBA championship in a phone message. Wieden + Kennedy lets you do just that […]
LV=, the insurance and savings provider, has launched a multimillion-pound ad campaign to promote the benefits of its car insurance policies. Three separate TV ads, created by Designate and 24-7ideas.com, highlight different aspects of LV=’s car insurance offer – its low cost, the multicar savings available, and the 75 per cent no-claims discount. The campaign uses […]
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has won the Cannes Lions Grand Prix award in the creative effectiveness category, festival organizers confirmed. Separately, a campaign from McCann Melbourne for Metro Trains called “Dumb Ways to Die,” won the Grand Prix in the direct category and a […]
Swedish cider brand Kopparberg is offering fans the chance to win a unique Kopparberg experience delivered straight to their door as part of a new social media competition. Launched last month in London and now hitting the road to appear in Manchester next week, the social media activity coincides with the launch of the brand’s […]
Samsung has unveiled a new film starring Usher promoting its Smart TV. Developed by digital agency Huge, the film features two Ushers facing off against each other, as “down-to-earth” Usher seeks revenge against “celebrity” Usher, all the while showing the variety of features of the Samsung Smart TV. “Our goal was to bring Usher and […]
“What do we want people to feel?” That is the first question Apple asks itself when designing something. Its answer? “Delight. Surpise. Love. Connection.” Whether or not you like Apple’s latest design decisions, this beautiful video is an interesting look at the philosophy of a company that places such an important emphasis on design.