New trade campaign launched to target all 55 other states in the Commonwealth Marketing blitz timed to mark the start of the Commonwealth Games in Birmingham Campaign to build on pledges to increase trade at last month’s Commonwealth Heads of Government Meeting A new trade promotion campaign will target everywhere from Vancouver to Vanuatu as […]
A&W Restaurants, America’s oldest QSR chain, is counting on star power to boost their anticipated annual National Root Beer Float Day promotion. This year, A&W recruited American sweetheart Ryan Reynolds for a campaign to raise awareness for the month-long giveaway. Just sign up for the A&W Mug Club at RootBeerFloatDay.com until August 6 (National Root […]
The LGBTQ+ ally. The mental health campaigner. The person who changes their community for the better. These are the heroes that walk amongst us every day. And, because they don’t usually go around wearing spandex, the Daily Record Pride of Scotland Awards lift them into the spotlight with their televised, red-carpet extravaganza. TSB’s sponsorship idents […]
The influencer based campaign encourages people to take control of their sexual experience by raising awareness that when a condom fits right, sex feels better.
VaynerMedia London has launched #FitMatters, its first campaign for global sexual wellbeing brand, Durex. Durex’s research found that 46% of consumers are not confident about buying the right condom. This often leads to purchases that don’t fit properly, which contribute to the belief that wearing a condom reduces pleasure. In making #FitMatters, Durex is pushing […]
Creative agency Impero today announces the launch of George at Asda’s next Back-to-School campaign ‘Uniform for the People’ to promote the supermarket’s great quality yet affordable schoolwear. The campaign aims to show that George at ASDA has parents’ backs, with a range of uniforms designed to deliver great value and durability for kids returning to school at the end of […]
The campaign promotes taking action for a better tomorrow
NatWest have launched a new edition of their brand platform ‘Tomorrow Begins Today’. The campaign encourages people to take action today, for a better tomorrow. Financial confidence and organisation have never been more important for households and businesses across the country. But taking action can be held back by a lack of tools, self-belief or simply a […]
‘Run for Each Other’ reveals the gritty determination and formidable team spirit of the track runners competing in the 2022 championships
“No matter how good a runner you are, you will always be better with a team” As the eighteenth edition of the World Athletics Championships in Eugene, Oregon, takes place this week, a new campaign by Swiss sportswear company, On, celebrates the transformative power of team spirit, shared values and fellowship – even for athletes […]
‘Don’t Be Perfect, Be Present’: New Sun Lolly campaign is inspired by 2022 YouGov poll which found that 3 out of 4 Danish parents feel under pressure to be perfect “It’s easy to forget that everything on social media is curated, and you start comparing yourself”, this is the view of a Danish parent featured […]
VIBE by Jet2holidays has coupled up with Wavemaker UK and ITV for an integrated campaign to celebrate its designation as this year’s official travel partner of Love Island. VIBE by Jet2holidays is designed for the growing millennial market and offers an extensive collection of over 160 hotels across almost 50 resorts. Whether laidback or lively, […]
The Times of India’s new campaign ‘The Times of a Better India’ celebrates India’s progress through every decade and the opportunities it created for citizens to leverage.
‘The Times of a Better India’ is an initiative that explores the continuum of change and positive development that India has witnessed since Independence, where every decade has built upon the progress of its preceding one. Chronicling achievements such as the country’s first underwater tunnel for the Kolkata Metro, which is currently under construction, to […]