Bupa is launching its first global marketing campaign as it adopts a more “conversational” tone and seeks to get its Ground Miles walking app into “as many hands as possible”. http://www.youtube.com/watch?v=kmtQ1PIhdfA#t=29 The digital marketing campaign featuring an “overblown American stereotype” called Chad Stryder is being supported by a global seeding strategy in order to support […]
BT Sport is launched a new TV advertising campaign with creative that shifts from focusing on the channels’ presenter lineup and brand ambassadors to highlighting the passion fans feel for live sport. http://www.youtube.com/watch?v=AQoOteF2dhs The ad, which aired November 12, still features presenter Jake Humphrey but sees him exiting the studio and walking through a pub, […]
Movies often give young girls the delusion that when they grow up, they’d just have to find their Prince Charming and live happily ever after. To give girls a reality check and prepare for real life, Louisville, Kentucky-based all-girls Roman Catholic high school Mercy Academy created a series of ads. Tapping on fairy tale-inspired characters […]
Puma Running wanted to inspire runners by putting joy in everyday running, so they approached Beacon/ Leo Burnett Tokyo. Other sports brands look to running technology to provide data, to track distances as well as times and even advise on form to athletes. But, for those runners who are not athletes, who simply enjoy the […]
http://www.youtube.com/watch?v=LEGTUTqaA2k#t=48 Crest and Oral-B 3D kicked off a ‘Smile Story’ campaign with a film telling the story of pop star Shakira’s smile at an event in Barcelona on November 11. The Procter & Gamble brand followed up the launch with a call to action for fans, encouraging them to share their own Smile Stories via […]
The BBC and BBC Worldwide have created a fan-powered social campaign to celebrate the 50th anniversary episode of Doctor Who, called #Savetheday. Created by Zag, the consultancy arm of ad agency BBH, the digitally-led off-air campaign aims to harness the excitement and creativity of Doctor Who fans across the globe in the run up to […]
Argos is partnering with ITV and Twitter to ask the public to pick a gift for Santa as part of a combined TV and social media Christmas marketing campaign. Created by CHI&Partners, Mindshare and The Social Practice, Argos is launching a series of ads tailored to ITV programmes asking viewers to suggest ads. In each […]
Sky has unveiled its Christmas campaign, created by WCRS, with a 60 second version of its TV ad being aired during the X Factor. The campaign also includes several 30 second ads, as well as outdoor posters. The posters, with a ‘Christmas is coming’ headline created by venturethree, will include shots from blockbuster movies available […]
http://www.youtube.com/watch?v=7_4AOpcBwZ4 Tesco is attempting to portray the reality of Christmas for families not the “perfect, airbrushed one” depicted in some ads in its 2013 festive effort. The 90-second ad, created by Wieden+Kennedy, features cinefilm and videocam footage of a family enjoying Christmas from the 1970s to the present day. It is soundtracked by Rod Stewart’s […]
http://www.youtube.com/watch?v=XqWig2WARb0 John Lewis has released its Christmas ad online, ahead of its first TV outing on November 9. The animated spot, “the bear and the hare”, returns to the John Lewis theme of finding the perfect gift for someone you love. It features a bear and a hare that have never been able to spend […]